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Hey, guys 
Let's consider best selling texts formulas for landing pages!
Let's consider best selling texts formulas for landing pages!
We are sure each of you is interested in a well-selling landing page. However, it’s wrong to believe they are created by the wave of a magic wand. You definitely need to use a more rigorous approach. So let's consider 5 best-selling text formulas tested by MGID that will help you to create effective landing pages!
AIDA
This is the most popular scheme which aims to trigger emotions.
Аttention → Interest → Desire → Аction
Attention can be achieved through intrigue, provocation or paradox in a headline, subtitle, or a promising first paragraph. There is an opinion that the modern public is oversaturated with the emotional presentation, therefore, it is often better to be calmer, but more informative.
Interest. Your aim is to warm up the audience by explaining what the problem is or to make the user believe they have an unsatisfied need. I suggest highlighting up to 3 powerful arguments that will convince the audience. Of course, you can do more but it is better not to overload the users and be consistent.
Desire. Here you say that your product or
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