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Any tips setting up pop campaign on ZP highly appreciated.

k@rnivore

Super Contributor
Joined
Oct 4, 2019
Messages
146
Hi!

I've been doing quite a lot of push campaigns in the past months, and now want to explore pop.
Mostly carrier billing offers for now, to get fast conversions and learn a thing or two.
I am very confused by the amount of options here on ZeroPark though.

When setting up completely new campaign /offer is it better to go for CPV cost model or Smart eCPA?
What inventory should I try at first? Pre-selected/Premium/Standard?
What frequency setting to set at first when trying out new offer?
If I go with Smart eCPA, what should be my bid??? (in PropellerAds their CPA Goal 2.0 is very straightforward - you do NOT need to specify bid, algorithm will take care of that. Here in ZP I have no clue what to set, and after is set it, should i modify it while Smart CPA algorithm is already running???)

So far I did run 3 campaigns on pop/ZP and after 10k clicks got ZERO conversions, while same offer in PropellerAds is making good ROI from the start.
What am I doing wrong?

Any
 
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