- Joined
- Dec 23, 2024
- Messages
- 14
Hi All,
Prior to being hired as the CEO of Adscend Media, an offerwall/incentive marketing pioneer, I was of the mindset "incent = fraud". In 3 short years, I learned a significant amount about incentivized/rewarded marketing, and of course how incent does not = fraud. During my time there, I lead our team to doubling our first party user base, expanded offerwall integrations/publisher partnerships, built out their multi-event functionality within the proprietary tracking system to make way for the incoming acceptance of rewarded traffic by gaming and fin-tech companies, and quite a lot more. There were various learning processes I went through, and while I obviously wont be able to answer every question, I'm happy to be a resource for the incentive channel here.
Any questions? Let's see if we can bring this channel
Prior to being hired as the CEO of Adscend Media, an offerwall/incentive marketing pioneer, I was of the mindset "incent = fraud". In 3 short years, I learned a significant amount about incentivized/rewarded marketing, and of course how incent does not = fraud. During my time there, I lead our team to doubling our first party user base, expanded offerwall integrations/publisher partnerships, built out their multi-event functionality within the proprietary tracking system to make way for the incoming acceptance of rewarded traffic by gaming and fin-tech companies, and quite a lot more. There were various learning processes I went through, and while I obviously wont be able to answer every question, I'm happy to be a resource for the incentive channel here.
Any questions? Let's see if we can bring this channel
