- Joined
- May 7, 2018
- Messages
- 5,537
Do you know if your traffic source is brokering the traffic they're selling you from other sources? Chances are pretty good they probably are (most networks broker some % of their traffic from other networks), but where exactly is it coming from?
That's the million-dollar question.
You can ask your ad network where their traffic comes from, and you'll most likely get an answer like, "Sorry, we can't tell you that information; it's top secret."
Yeah, okay.
If you put yourself in the shoes of the ad network, it's understandable why they don't want to tell you the source(s) of their traffic; as a savvy affiliate, you'd overstep them and go straight to the real source of the traffic for a better price.
What's the problem with brokered traffic?
If you're buying traffic on one ad network, you don't really need to think about brokered traffic.
However, if you're scaling campaigns/offers and buying traffic on multiple traffic sources simultaneously, there's a good chance you're actually buying recycled impressions.
What?!?
Let's say you're buying traffic from Ad Network #1 and Ad Network #2 simultaneously. Both of these advertising networks sell traffic from their own direct publishers and brokered traffic
That's the million-dollar question.
You can ask your ad network where their traffic comes from, and you'll most likely get an answer like, "Sorry, we can't tell you that information; it's top secret."
Yeah, okay.
If you put yourself in the shoes of the ad network, it's understandable why they don't want to tell you the source(s) of their traffic; as a savvy affiliate, you'd overstep them and go straight to the real source of the traffic for a better price.
What's the problem with brokered traffic?If you're buying traffic on one ad network, you don't really need to think about brokered traffic.
However, if you're scaling campaigns/offers and buying traffic on multiple traffic sources simultaneously, there's a good chance you're actually buying recycled impressions.
What?!?
Let's say you're buying traffic from Ad Network #1 and Ad Network #2 simultaneously. Both of these advertising networks sell traffic from their own direct publishers and brokered traffic
