Affiliate Marketing And Traffic Arbitrage: Why This Way Of Making Money Is Understood Differently In The West And In The East

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The terms "traffic arbitrage" and "affiliate marketing" have slightly different meanings in Western countries compared to the East, suggesting they have evolved differently in these regions. Legend has it that the origins of this whole marketing concept trace back to when Amazon's founder, Jeff Bezos, collaborated with a writer. She agreed to receive a percentage from the sales of her books listed on their platform. And that's how it all began!

In the Eastern Europe Internet space, traffic arbitrage (ad arbitrage) were initially associated mainly with gray hat niches, where deception tactics were commonly used to make money. We've heard stories about websites that filled their pages with products and ads but ended up sending customers boxes of sand instead of the actual products. Some dishonest advertisers would take the buyer's money and never bother to send the products, which is highly unethical. As a result, even white hat niches in the Eastern Europe are now considered part of the gray hat category. It's like a whole different world out there!

We have chosen to dedicate this article to analyzing and comparing how affiliate marketing works in different countries.

Characteristic features of affiliate marketing in Western countries​

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