Case Study AdMaven: A Case Study on the Power of Push Tag

CrakRevenue

AdMaven

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Aug 28, 2018
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Hey Afflift Community!

We're thrilled to share a remarkable case study on the effectiveness of Push Tag, an innovative advertising tool that's revolutionizing monetization. By integrating Push Tag into pre-landing pages, you can elevate your push notifications and boost revenue.

In this thread, let's explore a successful case study that demonstrates how Push Tag can reshape your advertising strategy and drive results with AdMaven ads.

Case Study Overview:

We partnered with an advertiser promoting an Android utility app in tier 1 countries. By adding Push Tag to their pre-landing page, we directed user traffic to Google Play, enhancing visibility and monetization.

Traffic: POP
Offer: Utility app
GEO: (Countries): USA, Great Britain, Canada, Australia
Spent: $4650
Revenue: $7,350
Net profit: $2,700
ROI: 58%

Testing Process:


We conducted week-long tests with and without push notifications. Although there was a slight Clickthrough rate (CTR) decrease of 2%, the profit from push subscriptions compensated for it.

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Push Tag Results:

Push notifications alone generated $1,930 in additional income effortlessly. Total revenue from push notifications exceeded combined revenue from push and the offer by over 25%. Despite lower opt-in conversion rates in tier 1 countries, payouts surpassed expectations.

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Conclusion:

Push
 
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