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Hey guys, we've studied the trends in push ads' campaigns to bring you this little guide. Even though there are plenty variables in affiliate marketing, this rundown of trends should give you a good starting point when thinking about the creatives for your campaigns. This guide was originally posted on Zeropark Blog, including some insights on creative optimiation, so if you're interested in that, simply head over to the blog. Enjoy!
#1. Choose a Simple and Catchy Image
In Zeropark the required image size for push ads is 192×192 px, which is… pretty small. It means that selecting a design inspired by Hieronymus Bosch paintings wouldn’t be the best idea for your campaign.
Contrary to the focused on details by the Dutch masters, you need to choose something simple. More and more objects make an image too complicated and hence unreadable to your audience. Instead of making them confused, attract their attention with a simple and catchy picture, icon or logo.
#2. Icons Convert Better Than Images
We checked the trends in terms of creative type used. What we found out is that icons give better results than photos of real people.
Servando Silva, an affiliate marketing expert, came
#1. Choose a Simple and Catchy Image
In Zeropark the required image size for push ads is 192×192 px, which is… pretty small. It means that selecting a design inspired by Hieronymus Bosch paintings wouldn’t be the best idea for your campaign.
Contrary to the focused on details by the Dutch masters, you need to choose something simple. More and more objects make an image too complicated and hence unreadable to your audience. Instead of making them confused, attract their attention with a simple and catchy picture, icon or logo.
#2. Icons Convert Better Than Images
We checked the trends in terms of creative type used. What we found out is that icons give better results than photos of real people.
Servando Silva, an affiliate marketing expert, came
