- Joined
- Mar 14, 2022
- Messages
- 24
Hi AffLift 
This is our R&D team's first case study that we are sharing on the forum. We'd love to get your feedback if you find it useful.
TikTok has been making quite a buzz in the affiliate community for quite some time now. We never worked with TikTok Ads and were reluctant to try this source, mainly because of creatives. Creatives are a massive part of success on this platform - but short catchy videos were a new format for me and the team.
Nevertheless, we decided to run a very rough test and I would say that overall I was very satisfied with the results and the platform showed enough potential for us to keep testing and learning how to use it.
Let’s get into the details:
This is our R&D team's first case study that we are sharing on the forum. We'd love to get your feedback if you find it useful.
TikTok has been making quite a buzz in the affiliate community for quite some time now. We never worked with TikTok Ads and were reluctant to try this source, mainly because of creatives. Creatives are a massive part of success on this platform - but short catchy videos were a new format for me and the team.
Nevertheless, we decided to run a very rough test and I would say that overall I was very satisfied with the results and the platform showed enough potential for us to keep testing and learning how to use it.
Let’s get into the details:
- Source: TikTok
- Target: Male 35+
- Geo: USA
- Advertise period: 4 days
- ROI: 57%
CAMPAIGN AND AD SETTINGS:
On our first launch, we tried to set up targeting based on audience interests but got a very high CPM. I stopped the campaign and launched it with quite a wide targeting - geo USA, male 35+ with optimization parameters on “lower cost”.
CREATIVES:
For
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