5 golden tips to rock your campaigns by SelfAdvertiser

[SelfAdvertiser]

There is no doubt that digital advertising has changed in the last two and a half years. Messaging shifted, growth plans adjusted, creative production instantly adapted, and brands looked at holistic opportunities to show value in new ways.

As we close out 2022, we thought we'd share our 5 golden tips to rock your campaigns on SelfAdvertiser.

For this thread, we have consulted our in-house group of experts, and leaders with different angles and backgrounds from within the affiliate industry.

Let's take a look!

Plan Your Learning Period​

Set a time frame and budget for learning and be committed to it. Spread the budget for the entire learning period so that the SelfAdvertiser algorithm will have enough time to optimize your campaign's best sources. And be patient - getting profitable can take some time.

Don't Be Square​

We always advise using non-round numbers for bids (exp. 0.151 instead of 0.150) to improve your chances of winning the auction.

Utilize Your Learning Budget Wisely​

The learning budget per source value should be set to 25% of the CPA goal for narrow targeting (Keyword / Whitelist) and 100% of the CPA goal for wide targeting (RON).

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