Case Study $3k profit on Car Insurance offer with Facebook ads

kaminari

Marketcall

Super Contributor
Partner
Joined
Oct 4, 2019
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Hey guys! Today we present a case study from our internal media buying team on running Car Insurance offer with Facebook ads.

We run different whitehat campaigns on Pay Per Call and CPL basis, so we finally got time to test one of the most popular verticals - auto insurance. This offer is 100% whitehat, so you don’t experience account bans in any traffic sources. You need to use a prelander page, as Facebook doesn’t allow you to redirect links in ads.

We started promoting several car insurance offers in October 2020. During that time we tested several approaches and found which ones worked better and then scaled them in November. We splitted traffic between several car insurance offers, so our payout per lead was in the range of $6.5 to $8.5 per lead. Average EPC of the offers was $3.8 (we excluded days when Facebook bots actively visited our lander). Payout varies depending on weekdays and time (night hours and weekends are usually paid lower than average). With each offer we got payout and caps bump once they had checked our traffic quality.


Campaign and ad sets settings:


- Campaign type: conversions
- Optimization with a pixel installed on page after lead
 
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