- Joined
- Feb 26, 2019
- Messages
- 163
First rule of Gaming Vertical: People will always bet.
Betting is one of the affiliate marketing verticals that stays up and running no matter what. Excitement and the desire to make a profit still attract many players to bet on sports.
So, why to advertise Cricket? - Because it is the second Sports in terms of the number of fans. Cricket has even more fans than basketball, leaving hockey and tennis far behind.
For ordinary people, betting begins and ends with bets on sporting events: football matches, major fights, Olympic results. In fact, the betting vertical is much wider: it includes eSports betting.
Sports and eSports statistics in 2022
As you can see from the graphic, there is a clear evidence, that sports and e-sports are getting more popular through the year. There is a tendency - the amount of sport and e-sport ad campaigns is rising in June.
Features of GEOs
For Tier 3-4 countries, it is important to pay attention to available payment methods. While in Tier 1 everything can be paid with cards, in Tier 3-4 the situation differs. If the offer has all local payment