- Joined
- May 3, 2018
- Messages
- 604
Hey guys,
As the notion of the Metaverse is still very new and abstract, there are a lot of concerns regarding it. Marketers of all kinds, affiliates included, wonder how to navigate through this yet unknown market in the future.
And while some arguments are more founded, others come from simple premonition and the dread of new solutions.
So, sit back, relax, and let us disperse some Metaverse doubts and challenges lying ahead of us.
Campaigns in virtual reality have been long disconnected from the physical world, but under no circumstance have they been completely divorced from it. The obvious example of how Internet 2.0 marketing has used real-life resources, is the traditional targeting scheme.
No matter whether it was intent-oriented, demographic, or geographical – it still referred to a real-life person sitting behind an Internet-connected device. This also meant that advertised products and services at least mildly referred to this targeted person’s real-life needs.
The market fears that with the emergence of a fully crystallized Metaverse, marketers will not be able to catch up with digital marketing strategies and solutions. But really, for the industry that draws handfuls from user immersion
As the notion of the Metaverse is still very new and abstract, there are a lot of concerns regarding it. Marketers of all kinds, affiliates included, wonder how to navigate through this yet unknown market in the future.
And while some arguments are more founded, others come from simple premonition and the dread of new solutions.
So, sit back, relax, and let us disperse some Metaverse doubts and challenges lying ahead of us.
Metaverse challenges for affiliate marketers
Campaigns in virtual reality have been long disconnected from the physical world, but under no circumstance have they been completely divorced from it. The obvious example of how Internet 2.0 marketing has used real-life resources, is the traditional targeting scheme.No matter whether it was intent-oriented, demographic, or geographical – it still referred to a real-life person sitting behind an Internet-connected device. This also meant that advertised products and services at least mildly referred to this targeted person’s real-life needs.
The market fears that with the emergence of a fully crystallized Metaverse, marketers will not be able to catch up with digital marketing strategies and solutions. But really, for the industry that draws handfuls from user immersion
