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The path to being able to consistently profit from paid traffic campaigns is very long and difficult. That’s especially true these days if you’re going to compete with the “corporate” affiliates. You’ve got to have skills; and a lot of them.
However, one of the most important skills you’ll need if you’re going to have profitable campaigns is campaign optimization. Anyone that has money can spend it, but not everyone can spend that money profitably on ads.
Campaign optimization, out of all the skills you need, is one of the most difficult skills to learn and master. Why? Because there’s not really any sort of “do this, then that” guide/method you can follow that will guarantee the same outcome every time (read more here).
Yes, there are some generic fundamentals that you can use and implement to help increase your chances of success, but there’s never a guarantee any of it is going to work. Truth be told, campaign optimization skills come from first-hand experience. What you learn in your campaigns today will obviously be applicable for you now, but it’ll also come in handy year later on down the line as well.
Campaign optimization is a mystery
However, one of the most important skills you’ll need if you’re going to have profitable campaigns is campaign optimization. Anyone that has money can spend it, but not everyone can spend that money profitably on ads.
Campaign optimization, out of all the skills you need, is one of the most difficult skills to learn and master. Why? Because there’s not really any sort of “do this, then that” guide/method you can follow that will guarantee the same outcome every time (read more here).
Yes, there are some generic fundamentals that you can use and implement to help increase your chances of success, but there’s never a guarantee any of it is going to work. Truth be told, campaign optimization skills come from first-hand experience. What you learn in your campaigns today will obviously be applicable for you now, but it’ll also come in handy year later on down the line as well.
Campaign optimization is a mystery
