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I was running two finance campaigns (very high CPA rates for qualified customers) with the same landing page on a mediabuying network and Google PPC. The same testing budget yielded: a) mediabuying network: two CPA-qualified conversions and lots of leads/registrations (ROI of 70%) b) Google +...

Does anyone have any experience in lead generation for finance offers with interstitial vs push ads? Which format has performed better? And why do interstitial clicks tend to be so much cheaper than push clicks - is push traffic simply more desirable because of its traffic source or conversion...

I would like to test push ads with a few different finance offers. Would you recommend to test them with prelanders (I’ve designed a user-friendly comparison prelander) or go straight to one of the offers? What is your experience in CR with and without prelanders?

What are some good sources of traffic / platforms that sell traffic in GCC countries (UAE, Bahrain, Oman, Kuwait, Qatar and Saudi Arabia)? I would like to test push / in-page push and interstitial ad formats for a finance offer.

Hi everyone! For those who run finance offers, how have pops performed?

Dear Community Which ad networks would you recommend for German, Swiss and Austrian traffic respectively? I know the answer is always 'it depends' on a large number of factors including ad format, niche, audiences, etc. but I would like to hear some general suggestions. Thanks a lot in...

Dear Community Why is this vertical considered a headache and avoided by most marketers? Is it even worth giving it a chance if one has a large enough budget? Regards, Jonas