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One of our clients is running push traffic to a landing page for an iGaming email capture campaign. One zone came back with a 66% conversion rate. Sounds great until you look at the list. Random string emails. Invalid formats. Domains that don't exist. We checked the submission IPs against...

Had a conversation recently with an affiliate who's been in the industry 15 years. Full time on Facebook and TikTok now. Asked him why he never does email. "Sent a campaign once. Domain ended up on a blacklist. Never touched it again." That was probably 5 or 6 years ago. A blacklist entry...

A few people here and in other affiliate communities have asked me about email monetisation, so I decided to put together a simple guide covering the basics. It walks through: why capturing emails changes the economics of paid traffic how to structure the capture step a basic welcome sequence...

Had a media buyer tell me the other day "I never check my email" as a reason for not running email campaigns. Which kind of says it all. A lot of people are judging the channel by their own habits instead of the data. Meanwhile I have media buyers running email on top of their paid traffic...

Casino is one of the toughest verticals for email. Mainstream ESPs won't touch it, spam filters are aggressive, and domains burn fast if you don't know what you're doing. So when a client came to me with a 50k casino list, I knew the priority wasn't volume. It was keeping deliverability stable...

🇵🇱 I’ll be at Conversion Conf on April 1st and 2nd Seeing many media buyers struggle to scale Email on third party setups and not fully monetize their leads. Those who move to their own systems usually unlock more scale, control, and backend revenue. If you’re in Warsaw, let's meet!

Heading to TES Marbella. If anyone here is attending and wants to chat about email monetization, private email infrastructure, deliverability, warm-up, or running email in-house (instead of ESP SaaS), ping me. Happy to meet other media buyers / affiliates building DB or anyone curious about...

Curious how others see this in 2026. From what we’re seeing, volume alone isn’t the trigger, unpredictability is. Interested to hear real-world thresholds.

Heading to iGB Barcelona. If anyone here is attending and wants to chat about email monetization, private email infrastructure, deliverability, warm-up, or running email in-house (instead of ESP SaaS), ping me. Happy to meet other media buyers / affiliates building DB or anyone curious about...

I’ve been looking at a few dating setups this week and the same pattern keeps showing up: When the data is clean and properly segmented, everything gets easier. Gmail throttles less, Outlook rejects less, and reputation climbs way faster. A few things I keep seeing over and over: • Good data...

Hi everyone 👋 I’ve been in digital marketing for over a decade — started as a publisher running magazines and content projects, then went all-in on Email Marketing and Lead Generation. Over the years I tried every ESP possible, learned how to warm IPs, manage deliverability, handle bounces…...