- Joined
- Aug 11, 2021
- Messages
- 747
Straight to the point
From my experience, this is the best Facebook campaign structure:
I use Cost Cap campaigns, with the cap set at my target cost per goal.
This structure has worked best for me over the past few months. It keeps data concentrated, gives Meta enough room to learn, and avoids splitting budget between too many campaigns and ad sets.
BTW, using this structure, I have a campaign that has been running for almost a year now ... i didn't touch it for months now! Not a single edit and it still profitable every day
It's a small geo so u will see this crazy frequency, but i don't care as long as it's profitable; all those metrics don't matter
From my experience, this is the best Facebook campaign structure:
- One GEO per ad account
- Multiple angles per GEO
- One campaign for each angle
- One ad set inside each campaign
- Put all creatives inside that ad set
I use Cost Cap campaigns, with the cap set at my target cost per goal.
This structure has worked best for me over the past few months. It keeps data concentrated, gives Meta enough room to learn, and avoids splitting budget between too many campaigns and ad sets.
BTW, using this structure, I have a campaign that has been running for almost a year now ... i didn't touch it for months now! Not a single edit and it still profitable every day
It's a small geo so u will see this crazy frequency, but i don't care as long as it's profitable; all those metrics don't matter
