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- Jul 9, 2020
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Renz Gonzales took an unconventional path into affiliate marketing. He moved through finance and sales before joining an in-app ad network in 2018. He’s been in AdTech ever since, and recently joined RollerAds as VP of Growth and Partnerships.
In this interview, we sit down with Renz to talk about how he got here, what the market still gets wrong, and why he judges a partnership by how it holds up on a bad week.
Interview on video
Watch on YouTube
The full conversation
Q: Renz, welcome. Let’s start at the very beginning: how did you end up in affiliate marketing?Renz: Oh wow, we’re going way back. Around 2015 and 2016, I was in the finance sector, in sales, on the sales floor at multiple trading companies. Right after that, I understood where my real strengths were: communication, building partnerships, and networking.
I was good at that partly because I used to be part of the food and beverage industry as well. I was a waiter, and I could understand immediately that I could connect with people in a very organic
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