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FB keeps rejecting my sweeps creatives for "spam / deceptive links" — what's usually the real cause?

ZZZZZZZ

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Joined
Sep 17, 2025
Messages
21

Hey,

Running sweeps CPL on FB (mobile, PH/TH). Ads keep getting rejected under the Spam policy — the card says the ad "appears to contain deceptive links" and lists examples like promises differing from the site, imitating another domain, and repeated redirects hiding the destination.

Here's the part I don't get. The URL in the ad is my whitepage domain. The split happens at the tracker — PH real users go through to the offer flow, everything else (review included) lands on the whitepage. So review is only ever looking at a plain content page.

So what's actually setting this off?
  • The whitepage itself? I've stripped it down to zero outbound links.
  • The tracking domain / the hops sitting behind it?
  • Or is it account level and the creative is just where it surfaces?

Also: do you appeal these, or kill the ad and run a fresh variant? I've got a few rejections stacked on this account already.

Any pointers
 
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