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Chinese Version: https://zhuanlan.zhihu.com/p/2023523585298317540
Push is the highest-volume ad format on PropellerAds, with over 1 billion daily impressions. Unlike Popunder, Push requires creatives, but users who reach your Landing Page have actively clicked through, meaning their intent is stronger.
When a user visits a website, they see a prompt from the publisher asking whether they'd like to receive notifications. If the user clicks "Allow," they subscribe to that website's push notifications. From that point on, even when the user isn't actively browsing the web, they can receive push messages on their device. You can use images, titles, and descriptions in these push messages to communicate value to users. When a user clicks on a push message, they're redirected to your Landing Page.
The core difference from Popunder: Popunder requires no creatives — users passively see your page. Push requires you to create ads that attract clicks, so users who reach your LP have actively chosen to engage, which means stronger user intent.
A Push ad is composed of the following elements:
Push is the highest-volume ad format on PropellerAds, with over 1 billion daily impressions. Unlike Popunder, Push requires creatives, but users who reach your Landing Page have actively clicked through, meaning their intent is stronger.
What Are Push Ads
Push ads are advertisements delivered to users' devices via browser push notifications. Here's how they work:When a user visits a website, they see a prompt from the publisher asking whether they'd like to receive notifications. If the user clicks "Allow," they subscribe to that website's push notifications. From that point on, even when the user isn't actively browsing the web, they can receive push messages on their device. You can use images, titles, and descriptions in these push messages to communicate value to users. When a user clicks on a push message, they're redirected to your Landing Page.
The core difference from Popunder: Popunder requires no creatives — users passively see your page. Push requires you to create ads that attract clicks, so users who reach your LP have actively chosen to engage, which means stronger user intent.
A Push ad is composed of the following elements:
- Icon (192×192):
