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- Jun 11, 2018
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- 330
The tech stack signals that separate serious lead gen operators from everyone else
Key Takeaways: Roofing, bathroom remodel, and windows together account for about 100,000 active ads on Meta right now.
The county-level targeting strategy running across all three is more sophisticated than it looks from the outside.
Filtering by TrustedForm, Lead Connector, or Jornaya instantly isolates the advertisers actually collecting leads themselves, about 24% of the total.
And if you want to find the affiliate side of this niche, Retrack and ClickFlare will immediately tell you who's running a pre-lander funnel.
Home improvement is one of the most active lead gen verticals on Meta, but it gets surprisingly little attention compared to weight loss or finance.
Most people assume it's local contractors running basic ads. The reality is a lot more interesting.
Pull up AdPlexity Social and filter for roofing, bathroom remodel, and windows, and you're looking at roughly 100,000 ads running in the last 30 days.
That's not including gutters, flooring, or other sub-niches in the space. Just those three.
What's actually running in there, and how do you figure out who's winning? Here's how to work through it.
Watch the full video breakdown here:
Key Takeaways: Roofing, bathroom remodel, and windows together account for about 100,000 active ads on Meta right now.
The county-level targeting strategy running across all three is more sophisticated than it looks from the outside.
Filtering by TrustedForm, Lead Connector, or Jornaya instantly isolates the advertisers actually collecting leads themselves, about 24% of the total.
And if you want to find the affiliate side of this niche, Retrack and ClickFlare will immediately tell you who's running a pre-lander funnel.
Home improvement is one of the most active lead gen verticals on Meta, but it gets surprisingly little attention compared to weight loss or finance.
Most people assume it's local contractors running basic ads. The reality is a lot more interesting.
Pull up AdPlexity Social and filter for roofing, bathroom remodel, and windows, and you're looking at roughly 100,000 ads running in the last 30 days.
That's not including gutters, flooring, or other sub-niches in the space. Just those three.
What's actually running in there, and how do you figure out who's winning? Here's how to work through it.
Watch the full video breakdown here:
