Kadam 2025 Highlights: Retargeting Launch, New Blog and Growth Results

2025 became a year of important updates for Kadam: new technologies, improved retargeting, a redesign, participation in global conferences, and awards from leading industry media.​

We strengthened the product and paid even closer attention to the needs of our audience while keeping the most important things: care for partners and a healthy balance between work and life. We value not only numbers, but also the people we grow with.

And today, summing up the results, we want to show not just a list of releases, but the journey that shaped our year.

This is the story of Kadam’s five key achievements in 2025.

1. Retargeting — the main technological breakthrough of the year​

This year began with the release of a tool many had been waiting for. Retargeting at Kadam was launched fully from architecture to analytics — and brought to market as an effective growth strategy for iGaming.

What we launched:

• two types of retargeting: fingerprint-based and cookie-based;
• made the tool compatible with any ad format;
• fast and clear audience collection without complex integrations;
• a tool that helps bring