Fraudulent POP traffic on Push notifications

NachinGOA

Lurker
Company
Joined
Aug 22, 2025
Messages
15
Hello group,
How are you?

Lately we've received fraudulent reports about POP and missleading traffic when we were buying push notifications in some of the biggest and most reliable DSPs (don't need to put names, we all know them)

I think that's quite usual on low reputation DSPs, but not on reputable DSPS...

We face many problems here that we want to share:

1. We loose quite some time working on the creas, claims, and trying to find safe traffic for our clients, and looks very unprofessional to find these reports that give us zero credibility.

2. On top of that, we’ve lost a couple of contracts because of this, and DSPs usually don't take responsability.

3. We also feel a bit vulnerable and end up having to use prelandings in many sensistive markets, which is clearly affecting our ROI.

So I've got 3 questions for you:

  • Is there any new wave of fraudulent push ads, by faking them but sending redirects?
  • Is anybody else facing the same issues?
  • What do you usuallly do in these cases?

I'll
 
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