TOP GEOs for Popunder Traffic Monetization in 2025

Popunder remains one of the most stable monetization formats for webmasters. It is easy to implement, does not interfere with UX, and generates revenue from every impression.

The Kadam team analyzed billions of impressions and identified the GEOs where advertiser demand for Popunder continues to grow steadily in 2025, supporting a high level of publisher revenue: Russia, Egypt, India, and Algeria.

These markets show:

• steady CPM growth
• stable fill rate
• up to +40% higher profitability compared to the global average CPM

Below are dedicated breakdowns for each GEO, including figures, CPM ranges, and traffic specifics.

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Russia – stability and high fill rate
One of the most profitable GEOs for the Popunder format, with consistent advertiser demand.

Average CPM: $1.85
CPM range: $0.0001 – $8.3797

Learn more about Popunder in Russia

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Egypt – a growth driver in MENA
Advertiser spend in the MENA region has grown by over +140%, with Egypt becoming a key market.

Average CPM: $0.53
CPM range: $0.0013 – $6.3794

Learn more about Popunder in Egypt

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India – large-scale mobile monetization
One of the largest markets in terms of impressions volume and mobile audience size.

Average CPM: $0.22
CPM range: $0.0001 – $2.4977

Learn more about Popunder in India

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