2024 Casino Email Marketing Results

I was just looking back at my previous year results and I've realised that I've been doing this for 4 years now! There was. a decrease in revenue YoY, but profit margin stayed the same.

Stats for 2024:

Revenue : $278566.44
Cost: $143937.98
Profit: $134629.06

My profit trend this year looks different compared to 2023.
2023

2024

I have been using a lot of AI for content and general brainstorming so I asked chatGPT to provide insights on the general trend. Summary below :

General Trend​

• 2023 (Blue Line): The trend fluctuates significantly, with peaks around April, July, and October and noticeable drops in May, August, and November.
• 2024 (Yellow Line): The trend appears to have a more structured growth pattern, with a steady rise from April to June, a dip in August, and another rise towards the end of the year

Insights​

• 2024 appears to have a more consistent performance, especially in the mid-year growth phase.
• 2023 had higher starting values but was more volatile, which could indicate instability in performance