Black Friday Media Buying Tips: Boost conversions with Popunders

​

Understanding Black Friday Media Buying Trends​

Black Friday is unlike any other time of the year for advertisers. Competition for ad space skyrockets, especially in high-performing verticals like casino and betting. Smart media buyers know that the right strategies can make or break their campaigns.

Key trends to note:

• Smart Bidding: The ad space is dynamic, and campaigns need constant optimization to win bids without overspending.
• Mobile-First Traffic: A majority of users access Black Friday deals via their smartphones, making mobile-friendly formats critical.
• Targeted Promotions: Offers like cashback or bonuses resonate strongly during this period, especially in gaming and gambling sectors.

To succeed, align your strategies with these trends, focusing on speed, relevance, and high-performing ad formats like pops.

Why Popunder Traffic Shines on Black Friday​

Popunder traffic is a powerhouse during high-competition events like Black Friday. This format ensures that your ad is seen without competing for on-screen attention.

Benefits of Popunders:

• High Visibility: Popunders load behind the user’s main window, giving them undivided attention once other tabs are closed.
• Cost-Effective: With lower CPMs compared to display ads, popunders are perfect for maximizing reach within a tight budget.
• Perfect for High-Intent Audiences: