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Adapting to Google’s Core Update: SEO and Affiliate Insights.

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SpyLead

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Following its unofficial tradition of rolling out “stormy” core updates every six months, Google announced the implementation of its November Core Update. For those unfamiliar, Google typically has two types of updates: ones that trouble SEO experts, affiliate marketers, and other webmasters, and ones that disrupt the entire internet.

A Brewing SEO Storm

This time, we’re dealing with the latter. Google’s announcement, albeit subtle, hints at a significant shake-up. Their statement, “Usually, website owners don’t need to worry, but if you notice traffic changes, check out our article,” suggests that the next few months will bring a whirlwind for SEO professionals.
From the reactions across SEO-focused communities, it’s clear that the audience is already “excited” about the update. Affiliate marketers, too, will soon get to experience the full impact. A closer look at the update description reveals a unique storm ahead—one without clear rules. However, we’ve summarized the most notable changes to the search algorithm and Google’s recommendations for adapting. Spoiler: Google’s advice sounds like “If you’re sick, just don’t get sick.”



No Simple Fixes

The first thing Google emphasizes is the lack of straightforward solutions.
 
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