Recent content by manu

Thanks for the great questions, Luke & the community leaders. If anyone has more questions that would want to ask me, fire away!

On our home page.

Welcome to affLIFT! Haha, the grass is always greener on the other side... Media buyers would like to get "free" traffic, SEOs want things that are quicker to test and scale. Both can be good and it's OK if you want a change but media buying will come with its own challenges and own algorithm...

Thank you!

Nice one! Speaking of not relying on paid traffic, I heard newsletters are pretty hot these days 👀

Thank you :)

Maybe it was sent to Promotions in this case? Check the top left of the email, above the subject line, if you're on Desktop, might have the tag and you can also select "Not Promotions" to move it easier.

I wrote a Twitter thread on how we made the switch and how our thought process went. Cliffs: Long subject lines were engaging - way above average. Some people liked them, some didn’t and were shocked to hear the open rates. They were not very easy to come up with and could cause deliverability...

Thanks! The drive and motivation are definitely there to keep doing better. Let's see how our 2021 Annual Report looks like.

Haha, thanks!

We have a survey that new subs can fill in so we look at what people are interested in. The big 4 are Facebook Ads, Google Ads, SEO, Email and Content Marketing. Of course, not all of them have the same noteworthy events happening all the time but we do try to balance out those topics...

Haha, thanks for sharing, Luke! If anyone has questions about it, feel free to fire away here! We can turn this into an impromptu AMA.

Was great to be a guest! Can't help but wonder how accurate predictions will be given how 2020 threw quite the spanner in the works.

Once you have the setup and the publishers, it's probably worth trying to expand to more traffic types as much as you can. Wouldn't read into it as good or bad for push. Push, pop and native are often found together now, haha.

Hotmail is always tricky. It's way more likely to go into spam when sending to Outlook/Hotmail, plus many people use their Hotmail addresses in Apple Mail or Gmail, which means they now have 2 spam filters. So the email gets into spam on Hotmail and doesn't get forwarded to your Gmail/Apple...