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Not tracking the cash flow
It's important to ensure a campaign could be run sustainably (not pausing a campaign as to await for the payout). Therefore, all factors such as refund rate, allowance rate, profits/loss and payout period need to be incorporated. Leverage could also be considered such...
Well you could do 2 things. First, run both offers at 50/50 and see which converts. Second, ask your affiliate manager to get some insights, and he/she could even recommend a better alternative offer.
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