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Voluum is the big dog in the tracking world and most of the other trackers replicate Voluum's features and interface to some extent. Mostly it works great and it has excellent documentation. The docs are worth reading even if you're not a Voluum user because of tips on how to set up and structure your campaigns and tests.
The reports are highly configurable and you can set up custom report formats. The drill down features are effective can be a bit confusing and counterintuitive to work with.
There is a decent, well documented API for exporting data for your own analysis in other tools.
Support is excellent and they are very quick to respond to queries.
My biggest gripe is that Voluum doesn't work that well with Exoclick even though there is technically an official integration. The cost importing is pretty inaccurate and there's no support for impression tracking.
Also you can abuse the Voluum campaign setup to figure out a way to track most non-standard tracking setups (e.g. multiple branching landing pages) but it will be ugly.
I also think Voluum is quite expensive for what it offers compared to other trackers in this day and age.
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