TheOptimizer.io - Ratings

Amazing! Have been using the Native version for a few months and it basically pays for itself. I love the slack notifications as it allows me to stay on top of my campaigns(you can set up Telegram or Email notifications too).. Can say that TheOptimizer at least saves me a few thousand $ a month by cutting out unprofitable placements. It basically feels like I have hired someone in my team to optimize the campaigns! :D

One tip though, for Native ads you can upload ads through Optimizer but for push ads, you cannot upload creatives! I would totally pay for the Push (Mobile) version if you can add this feature :)

I only started using TheOptimizer a few weeks ago, but it's already becoming a nice tool in my arsenal. I can definitely see the savings I'm making in pop campaigns in particular, where I've noticed some publishers would have run away with a chunk of budget if I was optimizing manually - whereas the rules I set up in TheOptimizer paused those bad boys before they could take hold. It also gives me back a lot of time because I can add larger budgets to my campaigns in the early days, confident that the rules I've set will take the same action with the publishers and campaign that I would take if I was doing it all manually.

The only thing that annoys me is that the UI is clunky and I have to sift through a lot of campaigns I've archived in my tracker and in traffic sources. I'd like it if it was easier to get rid of this clutter and that archived campaigns would be hidden by default. This is particularly annoying with some traffic sources (e.g. PropellerAds) where it's not possible to completely delete campaigns, only archive them.

I have used TheOptimizer for my pop campaigns and it's pretty cool. The setup is simple. I used Voluum as my tracker and it's very easy to connect it to TheOptimizer.

Setting up the optimizations was intuitive.

If you want to add a layer of optimization to your campaigns, give TheOptimizer a try.