If you want a direct line to potential customers, there’s no better ad than push notifications. Push ads are delivered straight to audiences’ eyes and will not be closed without the user’s action. This makes it a hot traffic source in the eyes of advertisers everywhere.
If you are looking for push traffic, go for the top traffic provider - PropellerAds
PropellerAds Push Notifications Features
currently has over 1.5Β active users in its database. With PropellerAds, you can send up to a million messages to their subscribers in a minute!
The company provides traffic from 195+ GEOs for all the popular verticals, such as Dating, Sweepstakes, Finance, eCommerce etc. The only exception is adult traffic - you won’t find it at PropellerAds.
In-Page Push for Extensive Reach
All PropellerAds partners can expand their Push campaigns with In-Page Push traffic.
In-Page Push looks similar to a classic push notification but is displayed on the website directly and does not require a subscription. A major advantage of In-Page Push is that it allows you to target iOS and Mac devices.
In-Page Push can bring you even higher CTR than classic Push and it is an excellent opportunity for you to get MORE users with your Push campaigns.
Demographic & Interests Targeting
Previously, Demographic & Interests targeting was the advantage of advertising on social networks and Google. PropellerAds became the first company to introduce this targeting for Push ads.
The targeting gives you access to custom-made audiences gathered by:
- Interests: Sports, Shopping, Finance, iGaming, Giveaways, Dating, Utilities
- Gender: Men and Women
- Age: 18-29, 30-49, 50+
Why to try it:
Test Demographic & Interests Targeting to discover the full potential of your campaigns!
Wide Variety of Targeting Options
- This way, you can easily reach relevant people
- CR of Push campaigns grows by an average of 20-40%
- CTR of creatives is increased on average by 38%
- You can easily expand your Facebook and Google campaigns without difficulties with targeting settings
Demographic & Interests targeting is not the only advantage of PropellerAds. The network has a huge variety of targeting options to help you find the most relevant audience:
- User activity targeting. You can choose between high, medium, and low activity levels.
- Country, city, state
- Daily and total campaign budget
- OS and device
- Zone limitation: black and white lists
- Operating system
- Browser & Language
- Connection type
- Mobile carrier
- Campaign scheduling and dayparting
We advise you to pay special attention to User activity targeting. By experimenting with each activity level, you can seriously boost your ROI.
PropellerAds offers advanced retargeting solutions for your Push campaigns.
There are four options to build an audience for retargeting. They are based on:
- Engaged visits
- Converted users (Leads via postback S2S)
- Retargeting pixel
Tests show that leads in the audience campaign are 5- 6 times cheaper than in general campaigns.
Target CPA for Push campaigns
Target CPA is an algorithm that automatically optimizes your CPM and and CPC campaigns according to the target price per conversion you are willing to pay.
The algorithm finds all ad placements with particular parameters (slices) that are not bringing conversions or where conversion price exceeds your target CPA value and automatically excludes them from your traffic sources.
So you can forget about manual segment excluding and focus on testing creatives.
Every month PropellerAds shares bonus coupons with AffLift forummers. Ask @Luke for PropellerAds’ promo codes and use the bonuses to launch profitable Push campaigns