Affiliate marketers know that having a tracker is essential to succeed in this business. You have to be able to monitor your campaigns, after all, and profit is often in the details.
But what if you also want to manage your marketing funnels for your campaigns within the same platform?
There are tons of fine choices for trackers out there, but very rarely will you find one that includes a funnel tracking system integrated into the platform. This is where FunnelFlux
As the name implies, this platform focuses on helping affiliates create funnels, monitor traffic, and analyze the user journey. It helps you create both simple and complex funnels using a drag and drop visual editor, then analyze with the most detailed reporting offered by any tracker -- virtually no limits on drilldowns or filters.
If you are serious about making money online you should be thinking about your funnel and how to squeeze as much ROI as possible out of any working campaign. FunnelFlux helps you do that.
FunnelFlux TrackerTwo Available Versions
Do you want your tracker to be self-hosted or not? With FunnelFlux, you have the option to choose whichever as we offer both types. The original, older product "FunnelFlux" is self-hosted and our newer "FunnelFlux Pro" is cloud-based.
Our development and future is focused on the latter, so we suggest using that unless you have some specific need for features from the old product.
This is the cloud-hosted, ready-to-use version. It offers fast redirects, unlimited reporting, no-redirect tracking and a much better UI than the original product.
Prices start at $99/mo for 1 million visitors (that's unique visitors, not each event), but as an affLIFT member you get 50% off your first month in addition to the free 28-day trial.
The main benefit against the self-hosted version is that you don’t have to worry about finding a server that will host FunnelFlux for you. Also, their servers are globally distributed, so you can be confident that your links and pages open up quickly, whatever part of the world you are showing ads to.
Unlike FunnelFlux Pro, the self-hosted version has only one pricing plan of $99/mo. The biggest advantage of using the self-hosted version is that you are paying for a single license but can receive an unlimited amount of traffic. This product is mature and has a few more technical features that we haven't yet developed in our SaaS version, though it will eventually get trumped. If you have some complex things you want to do with PHP or simply prefer self-hosting, its worth checking out. Just note we aren't actively developing new features for it.
You can see our self-hosted product here
Differences aside, what does FunnelFlux (both of them) offer in general?
Visual Funnel Builder
FunnelFlux's has a visual builder helps make complex funnel creation a simple process, very much like drawing on a whiteboard. You will be hard-pressed to find a tracker that also provides this feature.
But, this is just a visual abstraction for a much more important feature -- FunnelFlux lets you track any journey in any sequence, as represented by "nodes" in a funnel. Other trackers are linear and allow you to go lander > offer, or (omg!) prelander > lander > offer. This is find for simple situations but quickly becomes limiting if you have a REAL funnel, multi-step pages, upsell flows, Ecommerce systems, etc. Whereas FunnelFlux has no problem with any of these.
Digital Element Integration
If you need to know not just the country or the city of your visitors, but also the carrier and ISP data, industry-leading provider DigitalElement is who you should turn to. Both FunnelFlux products provides use DigitalElement data, even the self-hosted product -- and its very rare to get access to expensive licensed DB data in a self-hosted product.
Limitless Reporting and Segmentation of Data
In order to better understand your customer’s journey, you can drill down the data and scrutinize it by as many attributes as you like until you find the common denominator among your conversions. By segmenting your data, you can determine the ROI of each path or funnel and choose the best performing one. The reporting in FunnelFlux Pro is fantastic and its constantly getting better as we add features (like custom events, ROI highlighting, new important columns, tagging, etc.)
Lifetime Value Tracking
A visitor’s lifetime value is how much a customer is worth to you from the start of the business-to-customer relationship until the end. With most trackers you have a single campaign and that's it -- everything is sandboxed into that campaign.
But what if you collect an email address and later want to send users emails linking to a different flow, which needs another campaign? How do you attribute this back to the original ads you used to understand the REAL ROI over time, which could be months?
Most trackers don't allow for this, FunnelFlux does and lets you look at indirect/lifetime value across a time period. This is absolutely critical if you're running ads with a longer-term funnel on the backend.
The Optimizer Integration
If you want to minimize your campaign management tasks, having a tool such as The Optimizer
would be ideal. This paid tool can be integrated into FunnelFlux so you won’t have to go back and forth between platforms.
FunnelFlux is not only consistent in providing detailed results, but also coherent. This suggests that there is no disconnect in the tracking data of your visitors, even with ad and cookie blockers. Original FunnelFlux offers "bulletproof tracking" and FunnelFlux Pro's JS is designed to do this automatically -- no other tracker gives such automated reliability of tracking links. Our JS acts as a helper even when using redirect links to guarantee clicks work even when using listicles with multiple offers + cookies and referrers blocked. All while having the same lander used in multiple funnels across dozens of traffic sources and campaigns.
What's on the Horizon?
FunnelFlux Pro is highly actively developed at the moment. Here's a few things on the horizon (some of which are already available in the old product):
- Time on page tracking (super useful for early blacklisting of placements)
- Multivariate testing
- Custom events (e.g. columns for leads, opt-ins, sales)
- Custom attributes (custom user data that can be updated by API)
- Simple flows and quickstart wizards, to quickly create funnels without using our visual builder
FunnelFlux Plans and Payments
With FunnelFlux Pro you can pay via:
- Visa, MasterCard or American Express credit cards,
- SEPA (Single Euro Payments Area)
- Payments Canada
- Direct debit
Our current plans are:
Priced at $99 per month, this plan accepts a million visitors per month. Overages are charged at $0.20 for every one thousand visitors. Remember this is unique visitors. We don't charge for every page view, click and conversion.
Charged at $299 per month, this plan accepts five million visitors on a monthly basis. Excess visitors are charged at $0.10 for every one thousand.
The biggest pricing level, the Scale Plan is priced at $499 per month. It accepts 20 million visitors, with an overage fee of $0.05 for every thousand viewers.
All plans come with a 14-day free trial that extends to 28 days just by doing simple in-app actions, like creating a funnel. Unlimited custom domains (if using Cloudflare), and data is retained for up to 12 months.
As an affLIFT member you get an additional 50% off your first paid month, just visit here
Have any questions? Flick us a message or use our in-app support, we're responsive and keen to get your feedback to guide development of features.