The mobile value-added services (mVAS) industry is on fire, with projections raising to an incredible $3,156.2 billion by 2032. Ready to grab your slice? This guide will get you prepared! Dive into the world of mobile content offers, combined specifically for affiliate marketers. From offer types and traffic sources to creative strategies and conversion flows, we’re breaking it all down step by step. Let’s get started and turn those clicks into revenue!

About Mobile Content Offers (mVAS)

Mobile Value-Added Services (mVAS) are paid services accessed through mobile devices, offering more than just calls and SMS. These services are typically billed directly through mobile carriers, removing the need for payment methods like CC or PayPal.

mVAS refers to mobile subscriptions where users opt-in to access content or services they find entertaining, useful, or convenient.

Types of mVAS offers:
  • Video and music streaming services
  • Games
  • Education
  • iGaming
  • Dating
  • Entertainment
  • and other content which requires users to subscribe or opt-in.

How to profit on the mVAS Vertical

To start profiting from the mVAS service niche, log into your Adsterra account and head to the Offers Wishlist page. Filter offers by: Subscribe, PIN Submit, or Carrier Billing to find offers that are generating impressive ROI right now.

Then find these offers in your affiliate network or program and start buying traffic through Adsterra. Alternatively, you can select similar offers with matching conversion flows to maximize your campaign’s results.

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Cheat Sheet for a Winning mVAS Campaign Set Up​

Success with mobile subscriptions depends on creating your strategy to fit your traffic source and ad platform. When working with Adsterra, this guide will help you create a high-converting mVAS campaigns to drive results. Use it as your go-to resource for optimizing every step of the campaign set up process!

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What Is an mVAS Offer?

An mVAS offer shows specific requirements set by a brand, detailing the target audience (such as location, device type etc) and the payout for achieving a desired action, like an opt-in or subscription.

Affiliates promote these paid mobile services, sending users to subscribe via carrier billing or direct payment. Once a user completes the required action, affiliates earn a commission.

There are different terms that are related to mVAS on the market:
  • PIN submit
  • mobile content service
  • carrier billing
  • mobile subscriptions
  • mobile billing
  • direct operator billing

How Does This Type of Offer Works

When a user clicks on an ad, they’re sent to a landing page where they can choose to subscribe to a service. If they opt in, the payment is made through their mobile carrier, typically on a recurring basis. Therefore affiliates earn commissions for each successful subscription.

But what's counted as a "successful" subscription? It all depends on the conversion flow set by the offer owner, which outlines the specific actions required for the affiliate to receive a payout.

Different Conversion flows in mVAS Content

A conversion flow is a way for users to count as subscribers to mobile content. Let us show you some of the most common flows:

1. One-click flow:

Users can subscribe with just one click. Basically, the easiest conversion flow possible: a user only needs to click the CTA button or banner to opt-in.

2. Two-click flow:

This flow requires users to confirm their subscription twice. After users click on an ad, a landing page with a confirmation request opens up. So, the user needs to op-in once again.

3. Click2SMS:

It’s rather a complex flow as it involves user attention and several actions. There are two types of Click2SMS, MO (Mobile Originated) and MT (Mobile Terminated). MO means that an SMS is sent from a user’s mobile phone to a website, app, or any other platform (so the origin is a user’s mobile device). MT means that a user gets an SMS sent from a mobile carrier or provider (so, the flow is terminated on a user’s mobile device).

4. Pin Submit flow:

PIN Submit offers are one of the most popular, though require several actions from users. With 3G/4G/LTE connection, the flow usually works like this: after clicking the CTA button, users get transferred to a landing page where they see their phone number pre-filled. They will then need to click again, to receive an SMS with a short digital code (PIN), which they will paste to a landing page and confirm the subscription.