Top Geos and Verticals to Launch in ROIads in Autumn 2024

Autumn has already come, so it's time to talk about how to move forward in the upcoming season. In the article, you will find information on the impact of fall on traffic demand in affiliate marketing, learn about the best performing GEOs and niches as well as the best bundles in ROIads ad network in autumn 2024.

List of the Best GEOs for Push Traffic​

Our experts predict that the list of the leading countries will remain the same as at the end of the summer. But still, they show equally high engagement and conversion rates for push ad campaigns.

There is a list of the top GEOs for push ads with the highest traffic volumes according to ROIads statistics:

Brazil​

It is a dynamic market with 36 million total impressions and CPC rate of $0.021. Promoting ads on social media, especially Betting and Gambling, is not recommended. Therefore, push advertising becomes one of the best options for promoting offers in Brazil.

Indonesia​

With 85 million total impressions and $0.02 per click, Indonesia offers opportunities for marketers to engage with a tech-savvy audience hungry for innovative offers. Push advertising is the most effective source for this GEO, as the region's government bans many sources, including social media, while the push format has no restrictions on creatives, is affordable and helps affiliates avoid bans.

USA​

The USA holds the second place with 87 millions of total impressions and $0.045 per click. It’s a mature market known for its high consumer spending. It remains the top choice for push campaigns, suggesting access to affluent audiences.

Germany​

Known for its 8 million total impressions and CPC rate of $0.032, Germany presents a favorable environment for advertisers looking for quality leads. Since it is a Tier 1 country, push ads is one of the best choices here to start an affiliate campaign.

India​

India is a Tier 3 country, but a fast-growing market with 165 million total impressions and CPC of $0.007. This GEO suggests huge growth potential for push campaigns targeting different demographics interested in diverse offers.

List of the Best GEOs for Pop Traffic​

The second advertising format you should use to launch your campaign with ROIads is pop advertising. This are the best converting GEOs for running ads using pop ads in the fall of 2024:

Indonesia​

Indonesia's young and digitally active population is fertile ground for pop ads that appeal to tech-savvy users. This traffic is relatively inexpensive in Indonesia, starting from $15 for every thousand views.

Serbia​

Serbia is a promising market for digital advertising, suggesting advertisers the opportunity to engage with audiences receptive to innovative offers. It shows good statistics with 73.000 total impressions and CPM rate of $0.8.

USA​

It’s a key market for pop advertising as it holds the first place with 650.000 total impressions and $4 CPM. The USA provides access to a diverse audience, making it an attractive choice for advertisers seeking broad reach.

Saudi Arabia​

Saudi Arabia with 130.000 total impressions and $1.5 CPM offers a favorable environment for advertising campaigns. At the same time, it is important to remember that censorship is quite strict in the region. It is important to avoid creatives with naked body parts (except for the face and hands), any associations with magic and esotericism, phrases and images that offend the values of Islam.

Egypt​

Egypt provides advertisers with opportunities to reach a growing online audience through targeted advertising campaigns. It's definitely a good location to drive huge traffic volumes: 370.000 total impressions and $2.7 CPM.

Best Performing GEOs and Verticals in ROIads in Autumn 2024​

When it comes to niches, certain categories have shown exceptional performance on ROIads platforms. In Autumn 2024, the top-notch affiliate marketing verticals include:

• Antivírus — USA, JPN, DEU, FRA, ESP, CAN, NLD;
• Gambling — PHL, IDN, BGD, THA, PAK, SGP, UKR;
• Finance — MEX, JPN, BRA, CHE, POL, COL;
• Dating — IND, CHN, KOR, USA;
• Sweepstakes — POL, BRA, MEX, ITA, IDN, GTM.

Our experts note that for the McAfee offer in the Antivirus vertical in Denmark it is best to choose such OS Chrome and Windows 10. But in the Czech Republic the situation is different: Microsoft Edge, Windows 10 convert better. What is more, here managers provide personal white lists.

You can test Avira offer in Germany with OS like Windows 10-11, Microsoft Edge, Mozilla. Personal white lists are also available.

In Gambling, the top offer is Pari Match in Brazil that performs well with Mobile and Android OS. Also the experts suggest Yesplay in South Africa for Android 9-15 and Mobile OS.

One of the best verticals is Finance. Within this niche, you are recommended to launch a USM offer in Uzbekistan. The appropriate OS is Android OS 9-15, excluding Yandex Browser.

For the BBVA offer (Mexico) in Sweepstakes, it’s better to use such OS like Android 10-15, Chrome, Samsung Browser. But for the offer Biedronka (Poland), use PC, Mobile operating systems.

How Does the Fall Season Affect Affiliate Marketing?​

It's not just people's moods that change with the arrival of fall. The new season also affects many areas of human activity.

For example, with the first cold and rainy weather, users become more active online, spending more time online than in the summer.

So how can fall affect affiliate marketing? We've compiled a whole list of factors to consider as the new season arrives:

• Cold weather: People get sick more often as the weather gets colder. And this means that there is an increased demand for health-related products, strengthening immunity. That's why it's definitely worth paying attention to such a vertical in affiliate marketing as Nutra in the fall. Particularly in Tier 2 and Tier 3 nations like India, Vietnam, Bangladesh, and Indonesia, push advertisements are significantly more cost-effective than alternative traffic channels. In Tier 3 areas, the expense per click could drop to as little as $0.003, presenting an optimal choice for expanding campaigns with limited financial resources;
• Increase in online activity: As we said, users are spending time online even more. They are generally looking for entertainment online. Consequently, there is a growing demand for dating, gambling, betting, and other entertainment offers. And it lasts until spring;
• Harvest: Fall is considered to be a time of rich harvest, which contributes to an increase in the solvency of the audience, especially at the beginning of the season, when crops bear their fruit.

These characteristics are common to most top GEOs and verticals and are definitely worth using when developing a marketing strategy.

Creatives for Ad Campaigns for Autumn 2024​

Creatives play a crucial role in the success of advertising. So, they can also be adapted to the new season like fall. It depends on the specific offer and its vertical, for example, in Gambling and Dating, you don't need to change. These verticals are evergreen.

When it comes to eCommerce, you need to pay attention to seasonal offers. They are autumn and winter clothing, taxi and food delivery services, umbrellas, and similar products. Don't forget about Black Friday! It's your chance to maximize your earnings during peak season.

In creatives for Nutra, we recommend to highlight products related to immunity improvement. For example, mentioning joint pain due to fluctuating weather or reminding about the risk of viruses when promoting immune-boosting products.

As for Betting, it is advisable to leverage major events:

• October 20: US Grand Prix;
• October 22: Start of the 2024/25 NBA Regular Season;
• November 1-2: Breeders’ Cup in the USA;
• November 2: Rugby match between England vs New Zealand;
• November 19-24: Davis Cup Finals;
• November 28 – December 15: European Women’s Handball Championship.

Also, you need to follow significant news. As an example, don't waste your time to promote bets on the United States presidential election. You can use famous people in your affiliate campaigns but remember that it is possible not for all GEOs. In some countries, ROIads limits the traffic. So, you’d better advise your ad network manager.

Conclusion​

Autumn is a profitable as well as hard-working season. If you want to create campaigns that bring you large traffic volumes, you need to do your best. First of all, choose the appropriate ad formats like push or pop ads. Then determine the best GEOs to launch in this season. Explore which verticals are preferable this season. And don't forget about the right creatives that may both take your campaign to the next level of revenue as well as destroy it.

In ROIads, we help our partners to find the bundles that work well. Use our platform to start campaigns across various advertising channels including push notifications, in-page ads, and pop advertising in over 150 GEOs from Tier 3 to Tier 1. Grow your business and enhance campaign performance with ROIads!