Smartlinks have irreversibly changed the nature of Affiliate Marketing. Due to AI and intelligent machine learning algorithms, they can greatly increase revenue, maximize ROI, and improve traffic KPIs.

Today many affiliate marketing platforms offer Smartlinks to affiliate networks. And many affiliate networks offer Smartlinks to their publishers. But is it the same technology? And does it work the same way?

Let's sort everything out. In this article, we'll introduce you to the world of affiliate Smartlinks, explain how they function, and show you how to increase your profit without too much effort. Read till the end!

What is a Smartlink?​

A Smartlink refers to a special type of affiliate link that automatically redirects visitors (users, customers) to the most relevant offer based on technical information, such as location, device, and browser.

What is the difference between a Smartlink and a regular affiliate link?​

In a classic case scenario, publishers manually create numerous links connecting each offer with a specific landing page.

A Smartlink, in turn, is one link that independently identifies consumers' data and interest categories and finds the offer that encourages them to click and complete the deal.

How does the smartlink work?​

From the customer's point of view, nothing changes. They see the ads, click on the link, and jump to a specific offer that fits their interests.

Indeed, under Smartlink technology, an actual selection of the offer is made by the complicated machine learning algorithms that take into account the following conditions and user parameters:
  • Type of traffic (email, social, chat, etc.)
  • Geo-location
  • Publisher reputation
  • Offer daily limits
  • Repeated clicks
These parameters can be used in different combinations and can be changed at any time.

Benefits of using Smartlink​

The use of Smartlinks in affiliate marketing is a win-win strategy both for publishers and the network. And those who embed them into their inventory demonstrate higher earnings in the shortest time.

So, here is what you can get if using a Smartlink:

Monetize literally all traffic​

Smartlinks monetize traffic that would be lost under certain conditions (a campaign reaches its limit, the budget is run out, or ads are demonstrated to the wrong user). Due to specific settings, this traffic always turns into profit.

On top of that, Smartlinks also make the process of monetizing traffic much more streamlined. Affiliates can set up Smartlinks once and use them across multiple campaigns, which saves them time and effort.

This also allows affiliates to easily test and optimize campaigns, which is essential for success in affiliate marketing.

Increase the conversion rate​

Smartlinks increase the conversion rate by directing visitors to the most relevant offer, which is more likely to result in a sale.

By using Smartlinks, affiliates can also avoid the possibility of sending traffic to an offer that is not relevant to the visitor, which could result in a higher bounce rate and a lower conversion rate.

Always stay up-to-date​

Smartlinks provide affiliates with real-time tracking and reporting capabilities. This helps affiliates keep track of the performance of their campaigns and make informed decisions about which offers to promote.

The data collected from Smartlinks can also be used to improve the overall performance of an affiliate's campaigns, as well as to identify any potential issues or areas for improvement.

Improve brand image​

Finally, smartlinks can also help affiliates to improve their brand image. By providing a seamless and personalized experience to visitors, Smartlinks can establish trust and build a positive perception.

This is particularly important for affiliates trying to build long-term relationships with their audience.

Where to use affiliate Smartlinks?​

Indeed, here there's no big difference between Smartlinks and regular affiliate links. Therefore you can use them as you usually do. Smartlinks work perfectly with newsletters, socials, YouTube, your website, and landing pages.

How to set up a Smartlink?​

If you're a publisher, you need to sign up for a Smartlink affiliate network, i.e., an affiliate network that provides Smartlinks. The process of setting up is simple and rookie-friendly.

The only thing you need to do when creating a Smartlink is to select a vertical and configure some user parameters (which we mentioned above) to make a Smartlink work in the most productive way for the traffic.

If you're a network and want to embed Smartlink technology into your inventory, you can take it from any affiliate tracking platform that provides such an option.

UCLIQ, for example, offers Smartlinks that are truly smart. They use progressive algorithms to search for the most suitable offers, optimize themselves, and show good CPA in a short time.

Besides, Smartlinks by UCLIQ effectively manage remnant traffic, convert any GEO, independently learn new patterns, and save your budget.

Leverage Smartlinks to maximize your profit​

Thus, Smartlinks are an essential tool for affiliates and the networks looking to maximize their earning potential in affiliate marketing.

By making the process of monetizing traffic more efficient and effective, Smartlinks can help affiliates increase their conversion rate, maximize the value of their traffic, and improve their brand image.

For the networks, Smartlinks are an excellent option to attract new quality publishers, create flexible working conditions, scale, and multiply profit.

So, if you are an affiliate marketer, be sure to make the most of Smartlinks to stay ahead of the competition and achieve success in your affiliate marketing endeavors.