VPN services are gaining popularity each year, creating a wealth of opportunities for earnings for advertisers. In this article, we’ve gathered key recommendations and strategies for successfully running VPN offers.

What is the function of vpn?​

A virtual private network (VPN) hides the data your device sends and receives over the Internet.

Choosing a GEO: What to pay attention to:​

North America: A High-Bid Market​

The most popular GEO for VPN offers on Kadam is the USA. Data indicates significant growth in VPN users across the U.S., Canada, and Mexico. These regions are highly engaging, making them particularly appealing for VPN promotions. However, with this high demand comes intense competition. To succeed in these markets, it’s essential to bring a strong, persuasive offer that sets you apart.

Asia: A Region with Growing Potential​

Asian countries like Indonesia, Japan, the Philippines, Hong Kong, and South Korea offer markets with low competition but rapidly increasing demand, presenting excellent potential for launching VPN ad campaigns.

Europe and Latin America: Markets with Unique Conditions​

The UK and Venezuela are notable for their strict local internet regulations, while CIS countries demonstrate strong demand for VPN services due to frequent content restrictions.

Launch Strategies​

Launch Features for Devices:​

  • Push notifications are an effective launch method for Android devices.
  • For iOS devices, it’s recommended to use formats of push notifications and popunders, which effectively capture users’ attention and encourage them to visit the VPN service site.

Approaches in creatives​

Video Player Simulation: the user clicks on a push notification leading to a landing page with a video player, where a popup appears saying, "Install VPN to continue watching."
Data Security: Emphasize the importance of updating the VPN immediately to safeguard the user’s data.

Internet Connection Security and Anonymity: Encourage users to protect their phone while browsing by installing a VPN with a single click. This is especially relevant for Tier 1 countries, where there is greater concern about digital footprints and privacy.

Highlight unrestricted website access: This approach is especially relevant for countries where certain sites and services are blocked for various reasons.

What to look for when starting​

Check the bids: It’s best to start with lower bids. With a reduced cost per click, you can manage your budget more effectively and optimize the ad campaign before increasing bids for scaling.

Pay attention to creatives: it may be worth testing more emotional and provocative creatives, as VPN services aren’t necessarily a priority for everyone.

Consider language differences: If you are launching in a geo with language diversity, separate campaigns by language.

Put Your Knowledge into Practice with Kadam​

Launching an ad campaign for VPN services requires careful market analysis and a deep understanding of the target audience. North America and Asia offer significant growth opportunities, while Europe and Latin America call for a more tailored approach due to local internet policies. By using launch strategies customized for different platforms and regions, you can maximize your campaign’s effectiveness.
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