Google Ads is changing the rules again, and this time, the gambling niche is in the spotlight. There are new updates announced in Google’s Help Center that will affect landing pages with direct affiliate links. These new rules promise to be serious, so affiliates need to prepare for the changes and find new ways to work around the restrictions.
As the team behind YeezyPay, a service that provides trusted Google Ads agency accounts, we have experienced and successfully dealt with several policy updates that have impacted grayhat verticals like gambling. In this article, we will explain what affiliates can expect from the latest update and provide guidance on how to adjust to the new reality of Google Ads.
According to the announcement we mentioned earlier, starting April 14, 2025, Google will roll out updated rules for advertising gambling across different countries, along with more detailed definitions of gambling categories. You can check the details here. Based on the preview of these updated rules, Google plans to get much tougher on landing pages that include direct affiliate links to gambling offers.
This means old strategies might stop working, and accounts could face bans twice as fast. It’s as if Google is telling affiliates promoting gambling offers, “Forget about direct links and figure out how to adjust.”
However, if you read the updated gambling ad rules closely, you’ll notice that promoting online gambling through Google Ads isn’t completely banned, even if the account owner, landing page, or website doesn’t hold a gambling license.
According to the announcement we mentioned earlier, starting April 14, 2025, Google will implement updated rules for promoting gambling services in various countries, along with clearer definitions of different gambling categories. You can find more details here. From what we understand about these new rules, Google intends to take a stricter approach to landing pages that feature direct affiliate links to gambling offers.
This means that old strategies may no longer be effective, and accounts could face bans more quickly. Essentially, Google seems to be signaling to affiliates promoting gambling offers, “Forget about direct links and find a way to adapt.”
However, if you closely examine the updated gambling ad rules, you'll see that promoting online gambling through Google Ads isn’t entirely prohibited, even if the account owner, landing page, or website lacks a gambling license.
So there’s no need to panic just yet. Google Ads still allows the promotion of aggregator sites and affiliate platforms that offer comparison or review content about gambling services, think of these as offers. However, these landing pages cannot directly offer gambling or include links to their own gambling services. Google Ads also forbids promoting gambling that doesn’t meet the legal requirements of the target region set in your campaign’s targeting options.
This suggests affiliates promoting gambling offers still have a chance to challenge campaign rejections or account bans. At the very least, they can argue that their landing page content doesn’t directly encourage gambling and aims to educate users instead.
Even so, dealing with Google’s support team can drag on for several months, leaving your accounts and campaigns idle without generating profit. To avoid this delay and keep your campaigns active, it is recommended that you use trusted agency accounts from YeezyPay. With their higher trust level, your campaigns benefit from faster and more lenient reviews, meaning Google’s bots and human moderators might overlook minor issues, including links to external sites, allowing you to maintain momentum and protect your revenue.
In addition, agency accounts have a dedicated manager. So affiliates do not have to wait days for a response. And as a bonus, you can get useful insights that may be useful for optimizing future campaigns.
Place affiliate links to different offers as third-party recommendations, ensuring they comply with licensing rules for your target geo, especially for offshore online casinos. This fits Google’s permissions for promoting aggregator websites while still directing traffic to your affiliate offers. In other words, starting in April 2025, affiliates will need to create multi-page mini-sites with casino rankings instead of single-page landing pages.
In some ways, this change could even benefit affiliates. Including more offers on a landing page can increase audience engagement. If a player doesn’t choose one online casino, they’re more likely to click another option from the list and make a deposit there.
In theory, Google Ads lets you promote these pages as useful informational content, just like the aggregator approach. Instead of placing direct casino links, use buttons or banners that lead to external aggregators or affiliate sites, ones already containing your affiliate links, handing off the final click to those “third-party” resources. Yes, you might lose some of your traffic at this stage, but you can collect contact details from these users for later email campaigns with updated bonus offers or new game releases. This method allows you to stay compliant with Google’s rule on direct links from the target page while keeping your traffic flowing.
To help affiliates manage these campaigns smoothly, YeezyPay offers trusted agency accounts that simplify the process. These accounts let you run campaigns with content that technically follows Google’s guidelines (such as service comparisons or reviews) while still directing traffic to your gambling offers through external links. Plus, they come with built-in payment solutions and proxy support, so you don’t need to stress about those details. You can fund your ad accounts using a bank card or cryptocurrency, so you will not have to worry about Google’s strict restrictions on payment methods.
Sure, affiliates might have a bit more routine work to handle now, but that’s a small price to pay when you consider how much profit Google Ads can deliver in the online gambling niche. Success lies in creating content that looks like a legal review or comparison. This format avoids directly offering or encouraging gambling from the advertiser and meets licensing standards.
To strengthen your approach, YeezyPay’s trusted agency accounts offer a reliable edge. By using these accounts to launch your campaigns, you can stay within Google Ads’ rules indirectly while continuing to drive traffic to landing pages with affiliate links, even after the updates take effect.
As the team behind YeezyPay, a service that provides trusted Google Ads agency accounts, we have experienced and successfully dealt with several policy updates that have impacted grayhat verticals like gambling. In this article, we will explain what affiliates can expect from the latest update and provide guidance on how to adjust to the new reality of Google Ads.
What has changed and why is it important for affiliates to take note?
According to the announcement we mentioned earlier, starting April 14, 2025, Google will roll out updated rules for advertising gambling across different countries, along with more detailed definitions of gambling categories. You can check the details here. Based on the preview of these updated rules, Google plans to get much tougher on landing pages that include direct affiliate links to gambling offers.
This means old strategies might stop working, and accounts could face bans twice as fast. It’s as if Google is telling affiliates promoting gambling offers, “Forget about direct links and figure out how to adjust.”
However, if you read the updated gambling ad rules closely, you’ll notice that promoting online gambling through Google Ads isn’t completely banned, even if the account owner, landing page, or website doesn’t hold a gambling license.
According to the announcement we mentioned earlier, starting April 14, 2025, Google will implement updated rules for promoting gambling services in various countries, along with clearer definitions of different gambling categories. You can find more details here. From what we understand about these new rules, Google intends to take a stricter approach to landing pages that feature direct affiliate links to gambling offers.
This means that old strategies may no longer be effective, and accounts could face bans more quickly. Essentially, Google seems to be signaling to affiliates promoting gambling offers, “Forget about direct links and find a way to adapt.”
However, if you closely examine the updated gambling ad rules, you'll see that promoting online gambling through Google Ads isn’t entirely prohibited, even if the account owner, landing page, or website lacks a gambling license.
So there’s no need to panic just yet. Google Ads still allows the promotion of aggregator sites and affiliate platforms that offer comparison or review content about gambling services, think of these as offers. However, these landing pages cannot directly offer gambling or include links to their own gambling services. Google Ads also forbids promoting gambling that doesn’t meet the legal requirements of the target region set in your campaign’s targeting options.
This suggests affiliates promoting gambling offers still have a chance to challenge campaign rejections or account bans. At the very least, they can argue that their landing page content doesn’t directly encourage gambling and aims to educate users instead.
Even so, dealing with Google’s support team can drag on for several months, leaving your accounts and campaigns idle without generating profit. To avoid this delay and keep your campaigns active, it is recommended that you use trusted agency accounts from YeezyPay. With their higher trust level, your campaigns benefit from faster and more lenient reviews, meaning Google’s bots and human moderators might overlook minor issues, including links to external sites, allowing you to maintain momentum and protect your revenue.
In addition, agency accounts have a dedicated manager. So affiliates do not have to wait days for a response. And as a bonus, you can get useful insights that may be useful for optimizing future campaigns.
How to make Google Ads approve your landing pages with direct links to gambling offers
Even with the new Google Ads rules for promoting gambling offers, experienced affiliates have already found some effective ways to bypass these rules indirectly, and keep driving traffic to affiliate links for online casinos. Here’s how they do it:Disguising landing pages as aggregators with a neutral design
For long-term success in the gambling niche, affiliates can move away from simple one-page websites and build affiliate platforms or aggregator sites instead. Position these as “independent resources” offering useful content, such as comparison tables and brief details about various online casinos (for example, “Which online casinos offer first-deposit bonuses in Ireland?”). You can promote this type of website on Google Ads as an informational website, as long as you avoid direct calls to gamble or links to your own gambling services.Place affiliate links to different offers as third-party recommendations, ensuring they comply with licensing rules for your target geo, especially for offshore online casinos. This fits Google’s permissions for promoting aggregator websites while still directing traffic to your affiliate offers. In other words, starting in April 2025, affiliates will need to create multi-page mini-sites with casino rankings instead of single-page landing pages.
In some ways, this change could even benefit affiliates. Including more offers on a landing page can increase audience engagement. If a player doesn’t choose one online casino, they’re more likely to click another option from the list and make a deposit there.
Using review-style landing pages with native link placements
Another option is to create landing pages with reviews or ranking widgets (for example, “Top Online Entertainment Platforms for 2025”) that don’t directly offer gambling and aren’t legally tied to a specific online casino.In theory, Google Ads lets you promote these pages as useful informational content, just like the aggregator approach. Instead of placing direct casino links, use buttons or banners that lead to external aggregators or affiliate sites, ones already containing your affiliate links, handing off the final click to those “third-party” resources. Yes, you might lose some of your traffic at this stage, but you can collect contact details from these users for later email campaigns with updated bonus offers or new game releases. This method allows you to stay compliant with Google’s rule on direct links from the target page while keeping your traffic flowing.
Using trusted agency accounts for easier campaign approvals.
Experienced affiliates know from practice that Google Ads agency accounts come with a higher level of trust from Google. Campaigns launched from these accounts face much friendlier moderation, thanks to their clean history. This makes it simpler to promote review sites or aggregators with affiliate links to casinos without worrying about potential strict reviews that trigger bans.To help affiliates manage these campaigns smoothly, YeezyPay offers trusted agency accounts that simplify the process. These accounts let you run campaigns with content that technically follows Google’s guidelines (such as service comparisons or reviews) while still directing traffic to your gambling offers through external links. Plus, they come with built-in payment solutions and proxy support, so you don’t need to stress about those details. You can fund your ad accounts using a bank card or cryptocurrency, so you will not have to worry about Google’s strict restrictions on payment methods.
Conclusions
When working with grayhat verticals like gambling, affiliates can always find ways around tougher platform rules, and even come out ahead with bigger profits. The key is knowing where to look for solutions. The strategies above align with the new rules, which still permit gambling promotion but limit the format and content of target pages.Sure, affiliates might have a bit more routine work to handle now, but that’s a small price to pay when you consider how much profit Google Ads can deliver in the online gambling niche. Success lies in creating content that looks like a legal review or comparison. This format avoids directly offering or encouraging gambling from the advertiser and meets licensing standards.
To strengthen your approach, YeezyPay’s trusted agency accounts offer a reliable edge. By using these accounts to launch your campaigns, you can stay within Google Ads’ rules indirectly while continuing to drive traffic to landing pages with affiliate links, even after the updates take effect.
