Recently, many questions have come up in affiliate marketing forums about the “Limited Ad Serving” policy in Google Ads and how to address it. In this article, the YeezyPay team, a service that provides access to trusted Google Ads agency accounts, will explain what causes this error and how to resolve it.
The “Limited Ad Serving” policy is designed to reduce fraudulent and misleading ads, making advertising more transparent and reliable. The good news is that receiving this error is like getting a yellow card in football: it’s a warning. Google will temporarily limit the display of ads it finds suspicious, but it does not completely remove them or ban accounts.
The only way to prove your affiliation with the brand is by filling out the Google Ads Trademark Troubleshooter form. When completing the form, select the option indicating that you are the "Trademark owner or authorized representative of the trademark owner." You’ll also need to provide supporting documents, such as screenshots from your affiliate account and copies of any relevant certificates. This will help establish your legitimacy in promoting the brand.
Sometimes, brand names appear in ads by accident, usually because they match common search queries. For example, the word "apple" can refer to the fruit, but it also relates to the technology company Apple Inc. Similarly, "dove" might refer to the bird or the Dove brand of cosmetics.
To prevent such accidental mentions, you can follow these simple strategies:
To build trust with Google, consider the following steps:
However, the easiest way to avoid problems caused by using low-reputation ad accounts is to use ready-made agency accounts. Agency accounts are considered more trustworthy by Google because they are set up by verified partners. As a result, they are less likely to be banned, and ads from these accounts often get approved faster. YeezyPay can provide you access to these ad accounts, making it easier for you to manage your advertising campaigns.
To avoid the hassle of dealing with this and other common issues that arise with standard user accounts, it’s advisable to use agency accounts, which generally have a higher level of trust. You can obtain these agency accounts quickly through YeezyPay, which also allows you to top up your ad accounts using various options, including cryptocurrency.
What is “Limited Ad Serving” in Google Ads?
Any media buyer who uses Google Ads knows that the platform has a strict security system, similar to a football referee. This system closely monitors compliance with advertising rules, tracks violations, issues warnings, and can temporarily restrict ads. Its main goal is to protect users from unwanted or harmful content.The “Limited Ad Serving” policy is designed to reduce fraudulent and misleading ads, making advertising more transparent and reliable. The good news is that receiving this error is like getting a yellow card in football: it’s a warning. Google will temporarily limit the display of ads it finds suspicious, but it does not completely remove them or ban accounts.
Why does Google Ads impose these restrictions?
Most often, Google limits ad impressions for two reasons:Brand representation issues:
One common reason for ad restrictions is when advertisements mention a brand without clear evidence that the advertiser is authorized to promote it. For instance, if you are part of an affiliate program with a well-known company and mention their brand in your ads, Google may flag this as suspicious. To resolve this, you need to prove your affiliation with the brand.The only way to prove your affiliation with the brand is by filling out the Google Ads Trademark Troubleshooter form. When completing the form, select the option indicating that you are the "Trademark owner or authorized representative of the trademark owner." You’ll also need to provide supporting documents, such as screenshots from your affiliate account and copies of any relevant certificates. This will help establish your legitimacy in promoting the brand.
Sometimes, brand names appear in ads by accident, usually because they match common search queries. For example, the word "apple" can refer to the fruit, but it also relates to the technology company Apple Inc. Similarly, "dove" might refer to the bird or the Dove brand of cosmetics.
To prevent such accidental mentions, you can follow these simple strategies:
- Add such brand names to your negative keywords list. This will prevent your ads from appearing in searches that include those brand names.
- Set your ads to match only exact keywords to avoid unintended query expansions.
- Make it clear in your ads that "apple" refers to the fruit and "dove" refers to the bird. This can help Google understand your intent and reduce the chances of restrictions.
New accounts with no established reputation:
Another reason why Google Ads may put restrictions on your ad impressions is if your account is new and lacks a positive reputation on the platform. Google tends to favor established accounts with a history of showing high-quality ads. Consequently, new accounts often enter a probationary period where Google assesses their reliability.- Correctly fill out all fields in your profile
- Go through all the verification checks
- Comply with the terms and conditions of the platform
- Verify your website through Google Search Console and link the domain to the ad name
- Ensure that the ads correspond to the keywords and content of the landing page
- Regularly monitor key metrics and conversions, optimize weak points
- Try to receive positive feedback from users, quickly respond to complaints, and resolve problems
To build trust with Google, consider the following steps:
- Fill out all necessary fields in your account profile accurately.
- Go through the verification process to enhance your account’s credibility.
- Follow all terms and conditions set by Google Ads.
- Use Google Search Console to verify your website and link your domain to your ad account.
- Ensure that your ads correspond to the keywords and content of the landing pages they direct to.
- Regularly check key metrics and conversions, optimizing any weak areas.
- Aim to receive positive feedback from users by responding quickly to their complaints.
However, the easiest way to avoid problems caused by using low-reputation ad accounts is to use ready-made agency accounts. Agency accounts are considered more trustworthy by Google because they are set up by verified partners. As a result, they are less likely to be banned, and ads from these accounts often get approved faster. YeezyPay can provide you access to these ad accounts, making it easier for you to manage your advertising campaigns.
Conclusion
The “Limited Ad Serving” policy issue is not a death sentence for your account, and it’s also not the worst penalty that Google can impose on advertisers. Instead, it serves as a temporary measure that allows you to fix any problems and regain the trust of the platform. To resolve this, you need to address any shortcomings and comply with Google’s rules.To avoid the hassle of dealing with this and other common issues that arise with standard user accounts, it’s advisable to use agency accounts, which generally have a higher level of trust. You can obtain these agency accounts quickly through YeezyPay, which also allows you to top up your ad accounts using various options, including cryptocurrency.
