Hey there! Today, dive into the golden classic: Adsterra's iOS utility traffic, powered by our partners at TrafficShark. Check out how their winning mix of Social Bar and Popunder delivers amazing results. Just check and note!
Step one: Offer and Strategy
The TrafficShark affiliate program offers a wide range of offers, including high-paying ones for app and utility installs. Think VPNs, cleaners, antivirus software, and APK files — just what you need to boost your earnings!
Conversion type: CPI
Vertical: Utility (VPN)
Device format: iPhone devices only
OS type: iOS
Restrictions: No aggressive creatives
Traffic source: Adsterra
Offer: InfinityVPN
Period: 02.06.23 – 24.06.23
Format: Popunder, Social Bar
Spend: $52785
Gross: $92043
Profit: $39258
ROI: 57.34%
Step two: Strategy
Here’s a tested strategy for launching campaigns with Adsterra traffic. We began by testing the offer with a Popunder campaign — a format that works really well for Utilities.
The testing phase was made for two days, and when we noticed strong results, we scaled up by adding another format: Social Bar. This unique format offers excellent customization options (with over 20+ templates) and performs consistently across multiple verticals, making it a reliable choice for scaling.
For this campaign, we kept the creatives simple — informative yet non-intrusive. Using Adsterra’s built-in constructor, we quickly designed effective Social Bar creatives directly on the campaign set-up page.
To fine-tune our approach, we reached out to Adsterra support for pre-lander ideas. Through testing, we found that classic pre-landers, like a “video upload” template, delivered the best results. These pre-landers smoothly guided users to app installations and also worked well with situational sports creatives.
Step three: GEOs and Landing Pages
This offer was launched for these 4 GEOs: US, UK, CA, AU.
The results were: US 81%, UK 11%, AU 5% CA 3%.
Step four: Creatives
Prelanders:
Main Social Bar creative:
Step five: Optimization
The entire process proceeded seamlessly, with optimizations driven by thorough analytics.
Following the test launch analysis, we chose the placements that delivered the strongest/best performance for our vertical. We also closely tracked site activity from the blacklist, returning some of them based on payback data provided by Apphud.
On the advertiser’s side, a well-optimized funnel in the application played a crucial role. The app’s impressive conversion rate (CR), combined with consistent optimization efforts, blacklist management, continuous campaign monitoring, and testing of various pre-landers, all contributed to achieving great results.
How to Launch Tips from Experts
Here are some essential launch tips to ensure you succeed with these campaigns:
Step six: Post-Optomization
Results
Adsterra stats:
Network Statistics:
Conclusion
This case shows a valuable lesson: you don’t always need to look for new strategies. In many cases, already tested methods and familiar combinations deliver the best results — and that’s what you should use! Ensure that your final product (in this case, the app) is functioning smoothly, source quality traffic from reliable networks like Adsterra, and create simple, impactful creatives that won’t overwhelm your audience. It’s as simple as that — and it works! Get ready for your most successful campaign yet.
Step one: Offer and Strategy
The TrafficShark affiliate program offers a wide range of offers, including high-paying ones for app and utility installs. Think VPNs, cleaners, antivirus software, and APK files — just what you need to boost your earnings!
Conversion type: CPI
Vertical: Utility (VPN)
Device format: iPhone devices only
OS type: iOS
Restrictions: No aggressive creatives
Traffic source: Adsterra
Offer: InfinityVPN
Period: 02.06.23 – 24.06.23
Format: Popunder, Social Bar
Spend: $52785
Gross: $92043
Profit: $39258
ROI: 57.34%
Step two: Strategy
Here’s a tested strategy for launching campaigns with Adsterra traffic. We began by testing the offer with a Popunder campaign — a format that works really well for Utilities.
The testing phase was made for two days, and when we noticed strong results, we scaled up by adding another format: Social Bar. This unique format offers excellent customization options (with over 20+ templates) and performs consistently across multiple verticals, making it a reliable choice for scaling.
For this campaign, we kept the creatives simple — informative yet non-intrusive. Using Adsterra’s built-in constructor, we quickly designed effective Social Bar creatives directly on the campaign set-up page.
To fine-tune our approach, we reached out to Adsterra support for pre-lander ideas. Through testing, we found that classic pre-landers, like a “video upload” template, delivered the best results. These pre-landers smoothly guided users to app installations and also worked well with situational sports creatives.
Step three: GEOs and Landing Pages
This offer was launched for these 4 GEOs: US, UK, CA, AU.
The results were: US 81%, UK 11%, AU 5% CA 3%.
Step four: Creatives
Prelanders:
Main Social Bar creative:
Step five: Optimization
The entire process proceeded seamlessly, with optimizations driven by thorough analytics.
Following the test launch analysis, we chose the placements that delivered the strongest/best performance for our vertical. We also closely tracked site activity from the blacklist, returning some of them based on payback data provided by Apphud.
On the advertiser’s side, a well-optimized funnel in the application played a crucial role. The app’s impressive conversion rate (CR), combined with consistent optimization efforts, blacklist management, continuous campaign monitoring, and testing of various pre-landers, all contributed to achieving great results.
How to Launch Tips from Experts
Here are some essential launch tips to ensure you succeed with these campaigns:
- Check the App’s Performance: Make sure the application runs smoothly. Address any potential issues — ensure servers remain stable, VPN connections don’t drop after a few minutes, and all bugs are fixed before launching.
- Offer Competitive Payouts: Set a payout that stands out to attract high eCPM results during the test phase. This not only helps your campaign gain momentum but also opens the door for further scaling.
- Utilize App Links on Pre-landers: Many direct advertisers include app store download links in their pre-landers, which often align with the app’s monetization strategy. This approach boosts the app’s conversion rate (CR) and eCPM, helping to drive more traffic and maximize results.
Step six: Post-Optomization
Results
Adsterra stats:
Network Statistics:
Conclusion
This case shows a valuable lesson: you don’t always need to look for new strategies. In many cases, already tested methods and familiar combinations deliver the best results — and that’s what you should use! Ensure that your final product (in this case, the app) is functioning smoothly, source quality traffic from reliable networks like Adsterra, and create simple, impactful creatives that won’t overwhelm your audience. It’s as simple as that — and it works! Get ready for your most successful campaign yet.
