Low physical activity, poor nutrition, and an aging population are leading to an increase in the number of cardiovascular diseases. The high cost of medical care contributes to the growing public awareness of the need for prevention and treatment of these diseases. All this creates an excellent ground for the growth in demand for cardio offers.
In this article we will explore the market, the target audience (TA), its segmentation and pain points in detail, discuss which creatives convert best, and which approaches and pre-landing pages bring real profit.
Naturally, it is not easy to find direct statistics on the demand and consumption of dietary supplements in the cardio niche across Europe. Unlike the United States which loves and knows how to measure demand and count money.
According to data from Coherent Market Insights (CMI), in the US alone, the market for heart supplements is $9.85 billion, with a projected annual growth rate of 7.2% to reach $16 billion by 2030. The European market today is $2 billion, growing to $3 billion over the next 6 years. The same study shows that 56% of the demand comes specifically from natural heart health products! This, naturally, has a favorable impact on this Nutra niche.
What about demand? It gets even more interesting here. Let us take Germany as a prime example of European society and see what their statistics look like:
In other words, all markers indicate that cardio offers are in demand in Europe, there is a large target audience here, and the market will continue to grow in the coming years. This means you can definitely make money on it!
Besides high demand and the relevance of the problem, it is important to note the diversity of the target audience based on their demographic and social characteristics, as well as specific needs and problems. Therefore, the general picture of the TA will be as follows:
These pain points reflect the needs and problems of the target audience that can be addressed with cardio supplements.
Now let us dive into SPY services and see how colleagues are running cardio campaigns!
As is clear from the title above, cardio offers imply a large pool of TA with different pain points. That means that webmasters can generate lots of different approaches in their campaigns. Here are just a few options (the most common ones) used in nutra.
The Pain and Symptoms Approach. Here the webmaster's task is to show the pressing problems of the TA—chest pain and high blood pressure. The cause that the product fights and what it affects is also shown. Visualization of the product also filters out non-targeted clicks, and the texts promise improvement in condition and the disappearance of hypertension.
The Doctor (Medical) Approach. The center features an image of a doctor with medical symbols and illustrations of blood vessels and flowers. The caption under the image: "Treat your brain blood vessels immediately!". Proper design of a medical creative with an emphasis on the symptoms of hypertension attracts the attention of the target audience and builds trust. One of the creatives features garlic, onion, and ginger as products to avoid if one wants to control their hypertension. The caption enhances trust in the product by showing a connection with a well-known medical specialist and providing nutritional advice. This approach works perfectly in combination with a medical pre-landing page!
Teaser/Associative Approach. This approach is designed to pique a person's curiosity, and it is usually followed by a pre-landing page focusing on the natural properties of the offer product. The TA is attracted by targeted captions, an emphasis on products familiar to hypertensive individuals. In the first picture a doctor and graphics with blood vessels are also added, which in combination can yield better results than in the adjacent example, where nothing but the caption indicates the theme of the advertisement.
This is only a small part of the examples. If you need working promotional materials for our offers, write to us directly: @Dima_OmniCPA, @Emily_omni, @Yana_omni, @JaneOmni.
It is important to understand that unlike the weight loss niche the hypertension and cardio niche has a pronounced quasi-medical effect. The concept is the same: an influencer in the form of an authoritative doctor from the target GEO talks about a miraculous product that, based on an innovative natural formula, cleans blood vessels, and so on.
Therefore, if you look at spy services, 99% of media buyers run these offers with a pre-landing page featuring a doctor. Let us focus on them, breaking down the text a bit.
Option #1. A pre-landing page for Mexico (by the way, we have offers for this GEO, ask your manager) with the "whitest" approach. The article is dedicated to advice on the treatment and prevention of hypertension from an experienced cardiologist. The doctor explains what hypertension is, its causes, stages, and the correct approach to treatment. The main marketing tricks include using the authoritative opinion of a doctor, mentioning successful treatment examples, emphasizing the natural components of the drug "N", promising quick results, and a limited offer with a discount. All this increases audience trust and motivates them to purchase.
We recommend reading — Neural Networks in Nutra: What Can They Do and Is There Any Point?
Option #2: A pre-landing page for Italy. The article tells us how the famous cardiologist Matteo Bassetti was fined for disclosing information about a natural remedy for hypertension — "N". The doctor criticized the focus on viruses and insufficient attention to cardiovascular diseases. He claims that the pharmaceutical industry is suppressing the effectiveness of "N" due to high profits from standard drugs. The article uses marketing techniques such as drawing attention to scandalous statements, using an expert's opinion, and promoting the uniqueness and naturalness of the product.
Option #3. A pre-landing page also for Italy, but with a different flow. The article talks about a speech by Italian cardiologist Pier Luigi Rossi, who reveals the secrets of a long life and good health. The main emphasis is on the importance of clean blood vessels for preventing cardiovascular diseases and increasing life expectancy. Rossi explains how polluted vessels can lead to many diseases, such as atherosclerosis, hypertension, and stroke, and suggests using the natural remedy "N" to clean them.
The article uses expert opinions, dramatic statements, and statistical data to increase trust and persuade the audience to purchase the drug.
Option #4. A Portuguese pre-landing page. The article shares a method for cleaning blood vessels proposed by the famous Portuguese cardiologist José Machado. He claims that the pollution of blood vessels with cholesterol, blood clots, and calcium crystals leads to many chronic diseases, such as hypertension, strokes, and heart attacks. The main focus is on the drug "N", which, according to him, cleanses blood vessels, restoring their elasticity and health. The article uses real recovery stories and expert opinions to increase trust and persuade to purchase the drug.
At OMNI CPA, we develop in-house offers, manage production and logistics ourselves, and also boost our partners' traffic through our own native call centers. And we also pay for upsells! Therefore, our webmasters earn on COD nutra no less than their colleagues in SS.
In the cardio niche, we have several offers:
To choose an offer: @Dima_OmniCPA, @Emily_omni, @Yana_omni, @JaneOmni.
The market for cardio offers and products for heart and vascular health is growing and will show positive dynamics for many years. The webmaster's task is to work directly with the TA's pain points, as well as to use as many authoritative doctor-influencers and scientific data as possible to create convincing and attention-grabbing creatives and pre-landing pages that ensure the effectiveness of your campaigns.
In this article we will explore the market, the target audience (TA), its segmentation and pain points in detail, discuss which creatives convert best, and which approaches and pre-landing pages bring real profit.The Volume of the European Cardio Niche Dietary Supplements Market
Naturally, it is not easy to find direct statistics on the demand and consumption of dietary supplements in the cardio niche across Europe. Unlike the United States which loves and knows how to measure demand and count money.
According to data from Coherent Market Insights (CMI), in the US alone, the market for heart supplements is $9.85 billion, with a projected annual growth rate of 7.2% to reach $16 billion by 2030. The European market today is $2 billion, growing to $3 billion over the next 6 years. The same study shows that 56% of the demand comes specifically from natural heart health products! This, naturally, has a favorable impact on this Nutra niche.
An Analysis of Approaches for Working with Cardio Offers (Hypertension). A Guide by OMNI CPA
What about demand? It gets even more interesting here. Let us take Germany as a prime example of European society and see what their statistics look like:
- Cardiovascular diseases (CVDs) remain the leading cause of mortality and morbidity in Europe, including Germany.
- According to data from the World Health Organization (WHO), about 45% of all deaths in Europe are related to CVDs. In Germany, in 2023, almost 37% of all deaths were caused by CVDs.
- In Germany, about 55% of the population suffers from hypertension, which is a significant risk factor for developing cardiovascular diseases. Moreover, according to the German Cardiac Society, about 20% of the adult population over the age of 60 suffers from heart failure.
In other words, all markers indicate that cardio offers are in demand in Europe, there is a large target audience here, and the market will continue to grow in the coming years. This means you can definitely make money on it!
Target Audience for Cardio Offers
Besides high demand and the relevance of the problem, it is important to note the diversity of the target audience based on their demographic and social characteristics, as well as specific needs and problems. Therefore, the general picture of the TA will be as follows:
- Men and women over 40 years old. This age group is most susceptible to the risk of CVDs and has increased awareness of the importance of prevention and treatment of CVDs.
- People with overweight and obesity. Excess weight significantly increases the risk of developing CVDs.
- Individuals with high stress levels. Stress and chronic tension negatively affect heart health.
- People with hypertension. Hypertension is a major risk factor for developing CVDs.
- Individuals with high cholesterol levels. Bad cholesterol increases the risk of atherosclerosis and other cardiovascular problems.
- Physically inactive people. A sedentary lifestyle negatively impacts heart health.
- Individuals with a family history of CVDs. The presence of genetic risk requires additional preventive measures and health maintenance.
- People living in regions with limited access to quality medical care. Supplements are seen as an alternative to expensive and inaccessible treatment methods.
These pain points reflect the needs and problems of the target audience that can be addressed with cardio supplements.Now let us dive into SPY services and see how colleagues are running cardio campaigns!
What Creatives Are Being Used in SPY Services
As is clear from the title above, cardio offers imply a large pool of TA with different pain points. That means that webmasters can generate lots of different approaches in their campaigns. Here are just a few options (the most common ones) used in nutra.
The Pain and Symptoms Approach. Here the webmaster's task is to show the pressing problems of the TA—chest pain and high blood pressure. The cause that the product fights and what it affects is also shown. Visualization of the product also filters out non-targeted clicks, and the texts promise improvement in condition and the disappearance of hypertension.
The Doctor (Medical) Approach. The center features an image of a doctor with medical symbols and illustrations of blood vessels and flowers. The caption under the image: "Treat your brain blood vessels immediately!". Proper design of a medical creative with an emphasis on the symptoms of hypertension attracts the attention of the target audience and builds trust. One of the creatives features garlic, onion, and ginger as products to avoid if one wants to control their hypertension. The caption enhances trust in the product by showing a connection with a well-known medical specialist and providing nutritional advice. This approach works perfectly in combination with a medical pre-landing page!
Teaser/Associative Approach. This approach is designed to pique a person's curiosity, and it is usually followed by a pre-landing page focusing on the natural properties of the offer product. The TA is attracted by targeted captions, an emphasis on products familiar to hypertensive individuals. In the first picture a doctor and graphics with blood vessels are also added, which in combination can yield better results than in the adjacent example, where nothing but the caption indicates the theme of the advertisement.
This is only a small part of the examples. If you need working promotional materials for our offers, write to us directly: @Dima_OmniCPA, @Emily_omni, @Yana_omni, @JaneOmni.What Pre-Landing Pages Are Used to Promote Cardio Offers
It is important to understand that unlike the weight loss niche the hypertension and cardio niche has a pronounced quasi-medical effect. The concept is the same: an influencer in the form of an authoritative doctor from the target GEO talks about a miraculous product that, based on an innovative natural formula, cleans blood vessels, and so on.
Therefore, if you look at spy services, 99% of media buyers run these offers with a pre-landing page featuring a doctor. Let us focus on them, breaking down the text a bit.
Option #1. A pre-landing page for Mexico (by the way, we have offers for this GEO, ask your manager) with the "whitest" approach. The article is dedicated to advice on the treatment and prevention of hypertension from an experienced cardiologist. The doctor explains what hypertension is, its causes, stages, and the correct approach to treatment. The main marketing tricks include using the authoritative opinion of a doctor, mentioning successful treatment examples, emphasizing the natural components of the drug "N", promising quick results, and a limited offer with a discount. All this increases audience trust and motivates them to purchase.
We recommend reading — Neural Networks in Nutra: What Can They Do and Is There Any Point?
Option #2: A pre-landing page for Italy. The article tells us how the famous cardiologist Matteo Bassetti was fined for disclosing information about a natural remedy for hypertension — "N". The doctor criticized the focus on viruses and insufficient attention to cardiovascular diseases. He claims that the pharmaceutical industry is suppressing the effectiveness of "N" due to high profits from standard drugs. The article uses marketing techniques such as drawing attention to scandalous statements, using an expert's opinion, and promoting the uniqueness and naturalness of the product.
Option #3. A pre-landing page also for Italy, but with a different flow. The article talks about a speech by Italian cardiologist Pier Luigi Rossi, who reveals the secrets of a long life and good health. The main emphasis is on the importance of clean blood vessels for preventing cardiovascular diseases and increasing life expectancy. Rossi explains how polluted vessels can lead to many diseases, such as atherosclerosis, hypertension, and stroke, and suggests using the natural remedy "N" to clean them.
The article uses expert opinions, dramatic statements, and statistical data to increase trust and persuade the audience to purchase the drug.
Option #4. A Portuguese pre-landing page. The article shares a method for cleaning blood vessels proposed by the famous Portuguese cardiologist José Machado. He claims that the pollution of blood vessels with cholesterol, blood clots, and calcium crystals leads to many chronic diseases, such as hypertension, strokes, and heart attacks. The main focus is on the drug "N", which, according to him, cleanses blood vessels, restoring their elasticity and health. The article uses real recovery stories and expert opinions to increase trust and persuade to purchase the drug.
What to Choose for Traffic?
At OMNI CPA, we develop in-house offers, manage production and logistics ourselves, and also boost our partners' traffic through our own native call centers. And we also pay for upsells! Therefore, our webmasters earn on COD nutra no less than their colleagues in SS.
In the cardio niche, we have several offers:
- Cardirin. A remedy for hypertension in drops. Normal blood pressure from the first use. Reduces the risk of stroke and heart rhythm problems to zero. The landing page emphasizes the safety of the drug, the elimination of the root causes of hypertension, and the consequences of the disease. The average payout to all partners including upsells is $69 for ruEU and DE.
- Cardisen. Eliminates the root causes of lack of oxygen in the blood and high blood pressure. Taken after dissolving in water. The average payout to all partners including upsells is $38 for ruEU.
- Cardivel. Restores blood pressure, protects against heart attacks and strokes, normalizes blood pressure naturally. The average payout to all partners including upsells is $23 for KZ.
To choose an offer: @Dima_OmniCPA, @Emily_omni, @Yana_omni, @JaneOmni.
Conclusion
The market for cardio offers and products for heart and vascular health is growing and will show positive dynamics for many years. The webmaster's task is to work directly with the TA's pain points, as well as to use as many authoritative doctor-influencers and scientific data as possible to create convincing and attention-grabbing creatives and pre-landing pages that ensure the effectiveness of your campaigns.
OMNI CPA — Direct Nutra Advertiser | $100+ Per Lead with Upsells
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Contacts: Dmitry — 
