Articles by OMNICPA

Joint support and treatment offers are a sought-after category in the Nutra vertical, as joint issues affect millions of people, especially with age or an active lifestyle. In this article, we will break down how to work effectively within this niche: we'll explore the audience's pain points...

Low physical activity, poor nutrition, and an aging population are leading to an increase in the number of cardiovascular diseases. The high cost of medical care contributes to the growing public awareness of the need for prevention and treatment of these diseases. All this creates an excellent...

Currently, within the arbitrage media space, there is high demand for alternative traffic sources. For instance, certain affiliate programs, seller agents, and influencers are actively promoting native ad networks. So today we will present a case study from one of our media buyers who was...

A creative is the first element of the sales funnel that a user interacts with. How well you grab their attention and address their triggers determines whether they’ll proceed to the pre-landing or not. In this article, we’ve gathered all popular creative approaches with examples from SPY tools...

The main trend of the outgoing year 2024 is "whitening" (shifting to legitimate marketing). As strange as it may sound, the vertical of nutra (nutraceuticals/health supplements) has also been affected by this. Many have realized that scare-teaser ads not only fail to capture the entire potential...

The Nutra market continues to grow: the demand for dietary supplements, skincare products, and rejuvenating supplements is expanding, and along with it, approaches to traffic, offers, and advertising strategies are changing. In 2024, a record number of newcomers came into arbitrage, many teams...