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You can set your CPC in Google Ads manually or through automated strategies. With automated bidding, you choose a bidding strategy and Google sets your CPC based on that strategy.
Google Ads offers several automated bidding strategies, depending on what you’re trying to achieve:
Maximum...
Mexico has quickly emerged as one of the most promising GEOs for iGaming affiliates and for good reason. With a large, mobile-first population, increasing internet penetration, and a cultural openness to both gambling and sports betting, the region offers stable traffic with high conversions...
Most affiliates spend time looking for new traffic sources. However, some of the fastest wins actually come from making better use of the traffic that is already flowing through content. Below are three overlooked strategies affiliates can apply today to increase earnings without needing to...
When affiliates talk about where the real growth is happening, LATAM is always on the list. With more than 669 million people and around 80% internet penetration, the region combines huge scale with an audience that loves to play. Traffic costs are still lower than in Tier-1, and iGaming is...
Most affiliates use push and pop ads for promoting different offers and get conversions. But in 2025, one of the interesting alternative variants is using traffic from ad networks to manipulate behavioral signals — clicks, sessions, time on page — that matter for SEO. Now let's tell you how it...
A growing number of iGaming operators are moving away from CPA bidding, finding it both expensive and unstable. And that’s just part of the story. To uncover a more sustainable path, we turned to our Head of CPM, who shared a proven strategy for running high-impact iGaming campaigns while...
If you’ve ever compared conversion numbers between your tracker, affiliate network, and traffic source, and thought, “These don’t add up”, you’re not imagining things.
Tracking discrepancies are real. Even with solid tools like S2S postbacks and advanced trackers, you’ll usually see some...
Affiliate pros, listen up!
Autumn isn’t just pumpkin spice lattes and Black Friday—it’s also the third big season for weight loss after January and spring. People return from vacations, step on the scale, see +3 kg, and start looking for solutions right here, right now.
And at this moment, the...
In the dating vertical, the creative is everything. Users don’t click because of payout size or geo, they click because they feel a personal connection. The right push ad has to create curiosity, simulate real interaction, and make users believe someone wants to talk to them.
In this post...
Affiliates sometimes encounter a frustrating problem when working with Google Ads. Campaigns that were running smoothly with enough traffic one day can suddenly see a sharp decline in impressions the next (sometimes dropping to almost zero).
While some causes are reasonable and can be fixed...
Joint support and treatment offers are a sought-after category in the Nutra vertical, as joint issues affect millions of people, especially with age or an active lifestyle.
In this article, we will break down how to work effectively within this niche: we'll explore the audience's pain points...
When it comes to affiliate marketing in the dating niche, not all traffic sources are created equal. Some bring in clicks but no conversions. Others might work well for a while but burn out quickly. And then there’s Member Area Traffic — a source that consistently delivers high-intent users who...
In gambling affiliate marketing, the creative is often the make-or-break factor. You can have the right offer and geo, but if your push ad doesn’t grab attention in the first second, the user scrolls past. That’s why testing different casino promotion angles is crucial.
In this post, we’ll look...
Weight Loss: The Evergreen Niche That Always Delivers
Some niches flare up and disappear overnight. But evergreen niches? They keep generating revenue year after year.
And weight loss is the undisputed champion.
People worldwide are constantly looking to look better, feel lighter, and control...