Guide Why a slow landing page is hurting your affiliate profits

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Why speed is a money problem, not a tech problem​

Before anything technical, the reason to care. Most paid traffic is mobile, and mobile users oncheap devices with average connections do not wait.
Every second your lander spends loading, aslice of the clicks you already paid for bounces before seeing a single word. You paid for the clickeither way. A slow lander is literally you setting fire to a percentage of your ad budget before thefunnel even starts.Here’s the campaign this guide is built around, so the numbers have context. Push traffic, tier 2geo, mostly low-end Android devices, a sweeps flow with a pre-lander.

The pre-lander loaded inabout 4.1 seconds on a simulated 4G connection. Ctr rate from pre-lander to offer sat at 38%. After the work documented below, the same page loaded in about 1.4 seconds and CTR onthe same traffic moved to 51% . Same page, same copy, same offer. The only thing that changedwas how fast it appeared.

First step: measure before you touch anything​

The number one mistake is optimising blind. You need a baseline or you can’t prove anythingimproved.
Two free tools, use both:

• PageSpeed Insights (pagespeed.web.dev) - gives you