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What to look for when creating a pre-lander for a nutra offer in the weight loss category

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Just as there are different approaches in promotional materials, webmasters reveal the value of the product in different ways in pre-landers. For example, there are teaser, news, blog, medical, video approaches. In this article, we will figure out which of them work worse and which are better when working with offers for weight loss in most tier-1 countries.

Important: some approaches are mixed. For example, in a teaser approach, the story of doctors can be presented as news. Let it not bother you.

Features and common elements of all approaches​

The approaches have common elements - we will talk about them now.

Reliance on research. Articles on pre-landers are based on scientific research, whether they are really scientific or just bogus. In the teaser approach, the usual is enough: "Researches have shown that in 99% of cases the drug does not bring unpleasant consequences".

Photos "before / after". Must have for slimming offers. A potential buyer should understand that the remedy has already helped many girls to lose weight.

A small life hack for reviews: women prefer a realistic background. That is, they will have more desire to purchase a product if it is located not just
 
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