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Competition on Google Ads is really intense these days. Because of this, some affiliates and advertisers try to gain an unfair advantage by using tricks. One of these tricks is called "click fraud." This is when they deliberately click on your ads to waste your budget and make your campaigns less effective.
In this article, the team from YeezyPay, a service that provides access to Google Ads trusted agency accounts, will explain what click fraud is and what to do if it happens to you.
One of the main signs of click fraud by competitors or bots is a sudden increase in clicks without a corresponding increase in conversions, time spent on the website, or page depth. Keep an eye on the dynamics of these changes. If your metrics were previously stable and then you see a sharp spike in clicks without improvements in other areas, it's a red flag.
In this article, the team from YeezyPay, a service that provides access to Google Ads trusted agency accounts, will explain what click fraud is and what to do if it happens to you.
How to identify click fraud
The first step in solving any problem is identifying it. Signs of click fraud can be both obvious and hidden, so it's important to carefully analyze your advertising data. Let's break down the key indicators to watch out for.Analyzing performance indicators
One of the main signs of click fraud by competitors or bots is a sudden increase in clicks without a corresponding increase in conversions, time spent on the website, or page depth. Keep an eye on the dynamics of these changes. If your metrics were previously stable and then you see a sharp spike in clicks without improvements in other areas, it's a red flag.
