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What Problems Did the Latest Google Update Bring for Affiliate Marketers?

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YeezyPay

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Google Ads has always been a tough platform for new affiliate marketers who try to promote grayhat offers. But in the last couple of months, even experienced affiliates have been facing new problems. Experts are talking about a major update to Google Ads that has brought stricter moderation and lots of account bans. There's real panic on the forums, with posts like "Has Google Ads gone crazy in 2024?" getting hundreds of comments from upset users. In this article, the team at YeezyPay will break down what's really going on with Google Ads and how to survive in the new "ice age" of Google Ads.

Google is monitoring everything​

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Everyone knows Google is always fighting affiliates who try to break the rules and send traffic to grayhat offers. But in the last two months of summer 2024, Google has turned up the heat, causing problems even for experienced affiliates.

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A quick look at recent posts and comments on affiliate and media buyer forums shows a pretty gloomy situation. According to many users, there are a few main reasons why Google Ads is now banning accounts and ad networks left and right:
  • Using brand
 
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