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Targeting is a crucial factor in achieving success in advertising campaigns, and frequency capping plays a significant role in optimizing campaign performance. Discover how you can save costs and boost your return on investment (ROI) by implementing an effective frequency cap for your ad campaign.
It helps advertisers control the frequency with which their ads are displayed to users, preventing ad fatigue and improving the overall user experience. Let's take a closer look at frequency capping and its benefits in digital advertising.
In digital advertising, frequency capping is a tactic used by advertisers to limit the number of times an ad is shown to the same user in a given time frame. This time frame could be a day, a week, or a month, depending on the campaign objectives and targeting strategy.
Frequency capping is typically implemented at the campaign level and can be applied across various advertising channels, such as display ads, video ads, and social media ads.
Why is Frequency Capping Important?
Frequency capping is crucial for several reasons:
1) Ad Fatigue Prevention: Showing the same ad to a user too many times can lead to ad fatigue, where users become annoyed
