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What happened in affiliate marketing in 2020 & What does it mean for 2021 advertising?

Zeropark

Grand Guru
Company
Joined
May 3, 2018
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610
Hey guys,

2020 has been a crazy year. 🤯

Affiliate marketing, despite being one of the lucky industries that avoided experiencing the worst consequences of COVID-19, has also been touched by the changes. This year has been a rollercoaster of emotions but there’s also a lot we’ve learned from it. 🎢

Read the article for a recap of 2020 events in the world of affiliate marketing and learn how to make money from it in 2021! 📈


🏷 Clearance sales & Weight-loss niche​

The beginning of the year started as usual, with a smaller albeit still sizable surge in post-holiday sales. E-commerce was on the rise again, and while most people cashed in on the December shopping craze, some decided to wait. January sales are always overshadowed by Black Friday, Cyber Monday, and Boxing day, however, it’s still a great marketing angle.

Throughout January, shops will be getting rid of their last year’s inventories, and who doesn’t like that kind of deals? Heavily discounted items, free shipping, vouchers, bonuses, and so on – while it’s not the same as the Q4 shopping craze, it’s a good opportunity to make money.

Do you know what else people do in January?
 
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