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What Business Model Is This Business Running?

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Epocks

Super Contributor
Joined
Sep 21, 2021
Messages
163
So I came across this website https://financebuzz.com/ while doing some spying and found a page of their website which they are running ads to, which is this link here https://financebuzz.com/ways-to-make-extra-money

From what my spy tool is telling me is they have been running ads to this blog post/long form lander for 279 days straight, targeting 8 keywords and getting around 8200 searches a month. This is telling me they must be making money for running something for this long but my question is what exactly is their business model from having a look at their page?

They are linking out to multiple affiliated brands, which makes me think they are just doing straight traffic arbitrage and or growing an email list at the same time. This is what I can see from the outside in but would love to know what others think of how they are turning their traffic into dollars.
 
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