Types of Pre-Landing Pages and How to Use Them Correctly.

[SpyLead]

When newcomers hear about pre-landing pages, they often imagine long reads, brief lead-in forms, or spinning wheels for bonuses. However, insights from experienced affiliate marketers show that there are many other formats available. These may be slightly more complex to create, but that's a good thing: audiences aren't yet familiar with them, which means they can drive more targeted traffic. In this article, we explore the types of pre-landing pages used by Western affiliate marketers, when to use each type, and how to optimize conversion rates for your pre-landing pages.

VSL (Video Sales Letter)​

A VSL is a landing page where the main content is delivered via video. This format is ideal for traffic sources where users are open to watching video content, such as TikTok, YouTube, or Twitch.

However, on platforms like Facebook or Google, where users prefer reading, lengthy videos might deter engagement. Testing video durations—1 minute, 5 minutes, or 20 minutes—can help identify what works best for your audience. Data suggests videos longer than 30 minutes often attract higher-quality leads.

VSLs are particularly effective for high-ticket niches like health supplements (nutra), crypto, finance,